Lead marketing and paid media strategy for Scene+'s financial partner, drive KPIs, own QBRs, and manage cross-functional programs in a hybrid Toronto role.
Responsibilities
Report to the Account Director and manage a financial institution partnership within the Scene+ loyalty program
Build relationships with partner stakeholders and act as a trusted strategic resource
Collaborate with cross-functional teams (Marketing, Data Analytics) to design and execute programs meeting business goals
Monitor performance, track KPIs, and present data-driven insights and recommendations
Lead preparation and delivery of Quarterly Business Reviews (QBRs), integrating KPI progress and cross-functional updates
Own and lead digital and paid media strategy, including forecasting, testing, performance tracking, and reporting outcomes
Coordinate external and internal meetings: set agendas, track progress, distribute notes, and manage timelines
Ensure integration of partner business objectives into operational initiatives to enhance member experience and measurable results
Requirements
Experience in strategic account or partnerships management (ideally within loyalty, marketing, or digital environments)
Track record of monitoring performance KPIs and producing data-driven reports
Ability to deliver actionable recommendations based on data
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