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Caterpillar Inc.Senior Global Marketing Strategist
Seeking an enterprise marketing expert to drive global marketing strategies at Caterpillar. Leading initiatives that align with business objectives and engage diverse markets.
About the role
- Own the growth and integration of our marketplace and dropship programs across platforms like Amazon, eBay, Walmart, and others.
- Collaborate cross-functionally with teams in Fulfillment, Technology, Customer Service, and Accounting to drive seamless operations, efficiency, and results.
- Lead and collaborate across teams to deliver the overall Marketplace and Dropship strategy, managing integrations from end to end and ensuring seamless execution.
- Coordinate with senior stakeholders across business units to achieve project goals, while managing product listing creation, optimization, and overall channel performance.
- Provide detailed insights through daily, weekly, and monthly reporting, identifying key metrics to guide advertising, operational, and strategic decisions.
- Build, manage, and maintain relationships with third-party partners, agencies, and internal teams, fostering collaboration and accountability.
- Lead and develop team members by sharing Marketplace expertise, providing guidance, and promoting best practices across the organization.
- Partner with the Feeds Marketing, Product, Analytics, and Business Intelligence teams to enhance technical processes, ensure feature rollouts, and create actionable reporting (Omniture, Channel Advisor, Google Ads, Tableau, SQL, Excel).
- Collaborate with other channel managers to build a strong Marketplace roadmap that delivers on revenue, ROI, and KPI goals.
- Conduct ongoing competitor monitoring and benchmarking, driving innovation and identifying new trends and initiatives that advance the business.
Requirements
- 4+ years of experience in Marketplace and/or Dropship environments (preferably apparel) with hands-on familiarity using integration platforms such as Channel Advisor, DSCO, CommerceHub, BigCommerce, or Shopify.
- Proven ability to leverage dropship selling models, manage large product catalogs, and apply data-driven insights to improve performance.
- Strong understanding of Dropship/Marketplace operations, paid advertising channels, and business reporting.
- Excellent analytical and quantitative skills; experience using qualitative and quantitative analysis methods.
- Highly collaborative, with experience working cross-functionally with technology, product, and development teams to deliver enhancements and improvements.
- Adaptable and detail-oriented, with the ability to multitask, prioritize, and perform under tight deadlines across multiple time zones.
- Advanced proficiency in Microsoft Office (especially Excel, Word, and PowerPoint) and comfort working with analytics tools and platforms.
- Commitment to ongoing learning and staying current on marketplace trends and best practices.
- Comfortable leading teams remotely; passion for sports and eCommerce is a plus.
- Willingness to work outside normal business hours during major sporting events (e.g., Super Bowl, College Championships, Stanley Cup).
- Bachelor’s degree preferred.
Benefits
- We provide a wide range of health, financial, legal, and development assistance, including wellness programs with fitness and weight management partners
- Paid maternity paternity leave
- Infertility treatment
- Flexible time off
- Competitive 401k plan
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