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About the role
- Manager, Consumer Insights conducting market research to analyze consumer data and guide marketing strategies at Olaplex. Collaborating with teams to enhance customer-centric strategies.
Responsibilities
- Market Research: Conduct extensive market research to gather data on consumer preferences, buying patterns, and demographic trends within the beauty categories (Cosmetics, Hair, etc.). This includes analyzing sales data, conducting surveys, and monitoring social media channels to identify emerging trends and consumer sentiments
- Consumer Behavior Analysis: Identify key factors driving purchasing decisions by studying consumer behavior. This may include factors such as price sensitivity, brand loyalty, ingredient preferences, and the influence of influencers and celebrities
- Competitive Analysis: Monitor competitors to understand their product offerings, pricing strategies, and marketing tactics. This helps in identifying areas of opportunity and potential threats to the brand's market share
- Product Development Insights: Guide product development efforts with consumer insights gathered. By understanding consumer needs and preferences, the position can provide valuable input to product development teams to create new products or improve existing ones
- Marketing Strategy: Inform marketing strategies tailored to the target audience within the beauty category. This includes identifying the most effective channels for reaching consumers, crafting messaging that resonates with their needs and desires, and developing promotional campaigns that drive engagement and sales
- Customer Experience Enhancement: Provide recommendations for enhancing the overall customer experience. This may include optimizing packaging design, improving product formulations, or enhancing the online shopping experience
Requirements
- Bachelor's degree in Marketing, Psychology, Business Administration, Statistics, or a related field; Masters in Statistics or related advanced degree preferred
- 5 years of experience in consumer insights, market research, or related roles in beauty category or CPG industry
- Proven track record of developing and implementing successful consumer research strategies that drive business impact
- Strong analytical skills with the ability to interpret complex data sets and translate insights into actionable recommendations
- Excellent communication and presentation skills, with the ability to effectively communicate insights to diverse stakeholders
- Strategic thinker with a forward-thinking mindset and a passion for innovation
- Ability to thrive in a fast-paced environment and manage multiple priorities with attention to detail
Benefits
- Competitive compensation
- Work/Life Balance: Flexible paid time off, 11 paid holidays, and flexible work schedules
- Wellness: Company Contribution to Medical, Dental, and Vision Insurance for Employees and their Families, Company Paid Employee Life Insurance, Optional additional Life Insurance, and Short and Long-Term Disability Coverage Options
- Parental Leave: Up to 18 weeks for birthing-parents and up to 10 weeks for non-birthing new parents
- Financial Well-being: Roth and 401k plans: 100% match up to the first 4% and is immediately vested
- Professional Development Reimbursement Program: Career development is as important to us as we know it is to you!
- Our culture has an “attitude of gratitude” and a shared passion for our brand. Join our Bond Builder DEI committee to play a role celebrating DEI at OLAPLEX
- Products: Twenty (20) free products per year, plus a friends and family discount
Job title
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Degree requirement
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