About the role

  • Manager leading Category Leadership capabilities for Sweet Baked Snacks at JM Smucker. Collaborating across functions to drive growth and shopper insights nationally.

Responsibilities

  • Develop Category Leadership Growth Driver Strategies, Initiatives and Content at a national level
  • Develops Category Leadership Plans / Growth Driver category roadmaps of compelling category strategies that drive the category’s future growth potential
  • Leads / Develops 4P Guiding Principles
  • Provides national level thought leadership, maintains Category Knowledge Estate
  • Collaborates and influences across the commercial organization (Marketing, Insights, Growth, R&D, Field Category, Sales)
  • Builds Category selling stories at a national level to be seamlessly executed at the customer level by working directly with field category on a regular basis
  • Develop Shopper Centric Insights
  • Identifies, builds and executes shopper learning plans in concert with JMS Shopper Insights team
  • Develops Shopper centric insights analytics on a national scale
  • Leverages available data and insight resources to identify and create new insights and category opportunities
  • Collaborates with Marketing, Sales & Category Leadership teams to translate and disseminate JM Smucker Thought Leadership with our key customers
  • Provides category consultation at internal and external meetings to provide context, direction, and guidance regarding potential actions
  • Feeds back retailer and commercial team learnings to JM Smucker & business areas
  • Provides project support and resolves category issues, as needed
  • Identifies requirements for category management tool development and data support systems

Requirements

  • Bachelor’s degree
  • 6+ years in Consumer-Packaged Goods (CPG) industry
  • 3+ years Shopper Insights or Category Management experience
  • Strong story telling with data skills
  • Strong technical skills in Excel, Power Point, Circana or AC Nielsen (POS and Panel)
  • Strong computer and analytic skills
  • Proficient in leveraging Syndicated and Panel Data

Benefits

  • Health insurance
  • Paid time off
  • Professional development opportunities

Job title

Manager, Category Leadership

Job type

Experience level

Senior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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