Marketing Associate at EY supporting digital activation and media campaigns for the Health and Life Sciences sector. Focusing on content management, paid media, and ROI tracking across various channels.
About the role
- Lifecycle Marketing Lead driving multi-channel CRM strategies and execution at fintech company Lower. Building and scaling marketing programs to enhance customer conversion and retention.
Responsibilities
- Own lifecycle strategy & execution across Lower and Movoto, driving conversion, retention, cross-sell, and customer loyalty.
- Build programs from scratch: onboarding flows, nurture journeys, re-engagement campaigns, repeat-customer paths.
- Segment & personalize: Build enriched audiences using our customer database and 3rd-party datasets, test messaging, and scale personalization frameworks.
- Lead with data: define KPIs, run A/B tests, and report on performance with insights and recommended actions.
- Collaborate cross-functionally: work with data/engineering to ensure systems (Braze, Iterable) are powering the right journeys; with product/UX to embed messaging in user experiences; with creative/copy to tell compelling stories.
- Innovate: push beyond “batch and blast” to deliver best-in-class lifecycle programs that drive measurable results.
Requirements
- 5+ years in lifecycle marketing, ideally in fintech, mortgage, or proptech.
- Proven track record of building and scaling lifecycle programs with measurable contribution to revenue and EBITDA.
- Strategic thinker who is also hands-on—comfortable setting direction and executing campaigns.
- Analytical mindset: you live in dashboards, measure impact rigorously, and identify new ways to optimize.
- Creative communicator: strong writing/editing skills with an eye for storytelling and solution-focused messaging.
- Deep knowledge of lifecycle tools (Braze, Iterable, or similar) and how to integrate them with data pipelines.
- Experience with personalization, segmentation, and A/B testing at scale.
- Thrives in a fast-moving environment, with strong planning and follow-through.
- Experience in regulated industries (mortgage, financial services, real estate) a plus.
Benefits
- Competitive compensation plan
- Extended benefit offerings including: Medical/dental/vision
- Paid holidays
- Paid time off
- Parental leave
- Life insurance
- Short- and long-term disability
- 401K with company match
- Discount on home mortgage refinances or purchase
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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