Hybrid Lifestyle Marketing Lead

Posted last month

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About the role

  • Own lifecycle strategy & execution across Lower and Movoto, driving conversion, retention, cross-sell, and customer loyalty.
  • Build programs from scratch: onboarding flows, nurture journeys, re-engagement campaigns, repeat-customer paths.
  • Segment & personalize: Build enriched audiences using our customer database and 3rd-party datasets, test messaging, and scale personalization frameworks.
  • Lead with data: define KPIs, run A/B tests, and report on performance with insights and recommended actions.
  • Collaborate cross-functionally: work with data/engineering to ensure systems (Braze, Iterable) are powering the right journeys; with product/UX to embed messaging in user experiences; with creative/copy to tell compelling stories.
  • Innovate: push beyond “batch and blast” to deliver best-in-class lifecycle programs that drive measurable results.

Requirements

  • 5+ years in lifecycle marketing, ideally in fintech, mortgage, or proptech.
  • Proven track record of building and scaling lifecycle programs with measurable contribution to revenue and EBITDA.
  • Strategic thinker who is also hands-on—comfortable setting direction and executing campaigns.
  • Analytical mindset: you live in dashboards, measure impact rigorously, and identify new ways to optimize.
  • Creative communicator: strong writing/editing skills with an eye for storytelling and solution-focused messaging.
  • Deep knowledge of lifecycle tools (Braze, Iterable, or similar) and how to integrate them with data pipelines.
  • Experience with personalization, segmentation, and A/B testing at scale.
  • Thrives in a fast-moving environment, with strong planning and follow-through.
  • Experience in regulated industries (mortgage, financial services, real estate) a plus.

Benefits

  • Competitive compensation plan
  • Extended benefit offerings including: Medical/dental/vision
  • Paid holidays
  • Paid time off
  • Parental leave
  • Life insurance
  • Short- and long-term disability
  • 401K with company match
  • Discount on home mortgage refinances or purchase

Job title

Lifestyle Marketing Lead

Job type

Experience level

Senior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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