Commercial Lines Marketing Assistant at Cross Insurance processing new business accounts and collaborating with the team to meet marketing goals. Involves underwriting, quoting, and issuing new accounts as necessary.
About the role
- Associate Director for U.S. Marketing within the Respiratory team focusing on improving patient adherence. Position involves strategic roles, data analysis, and collaboration with teams in the United States.
Responsibilities
- Lead strategic design and development of a comprehensive customer experience strategy with a focus on improving adherence and persistence through improved predication and data driven insights.
- Identify new and innovative channels to enhance and ensure a seamless experience for patients on our products.
- Build one-of-a-kind and rich patient level data set across our ecosystem.
- Utilize customer insights and data to drive continuous improvement in our services and offerings.
- Collaborate with internal and external partners (Market Research, Data Strategy, Access, Analytics, and vendors) to develop robust frameworks for adherence reporting, performance dashboards, and insight generation.
- Consult with internal stakeholders to accelerate insight driven approaches to inform future patient adherence strategies and seamless integrations across ecosystem.
- Lead implementation of data driven frameworks to optimize customer touchpoints and reduce friction and barriers to continuing therapy.
- Initiate and oversee voice-of-customer (VOC) approaches and ensure insights drive meaningful improvements.
- Lead organizational change management for innovative behavioral based adherence frameworks and touchpoints.
- Develop and design compliant strategies with appropriate guardrails to overcome access, adherence and stay-time barriers, ensuring patients get timely support from initiation through the length of their treatment.
- Identify program level enhancements working with cross-functional partners to drive operational efficiencies and excellence.
- As a member of the US Pharma Respiratory marketing team, partner with fellow colleagues to invest in each other’s development, build a culture of inclusivity, psychological safety, transparency and stretch our collective team’s thinking by challenging the status quo for the purpose of creating stronger outcomes.
Requirements
- Minimum of 5 years of progressive experience across marketing, sales, market access (or related experiences) in pharmaceutical or biotechnology industry including experience with reimbursements or specialty pharmacy Patient Support Program and/or Hub experience is required
- A growth mindset, strong collaboration, and business agility
- Demonstrated strategic thinking, problem solving, analytical critical thinking and planning skills
- Demonstrated ability to leverage data analytics and/or customer and market insights to make business decisions
- Proven ability to build reporting & analytics for performance, access, adherence, pharmacy metrics
- Strong financial acumen, quantitative skills, and analytical capabilities
- Strong written/verbal communication skills as demonstrated through experience in strategy & marketing business case communication, sales interface, direct customer engagement and/or sales presentations
- Strong leadership, experience influencing without direct authority, navigating complex or matrix organizations and working successfully with cross-functional teams
- Understanding of omnichannel marketing, digital and non-digital channels
- Demonstrates high degree of integrity and ethics
- Demonstrated ability to create and monitor KPIs, and program performance
- Ability to plan, prioritize, execute, anticipate challenges
- Ability to influence across functions to gain consensus
- Adaptability and comfort with change
Benefits
- medical, dental, vision healthcare and other insurance benefits (for employee and family)
- retirement benefits, including 401(k)
- paid holidays
- vacation
- compassionate and sick days
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