Senior Marketing Manager leading marketing strategy at Woodstock Legal Services. Build content and brand awareness to attract lawyer consultants and clients.
About the role
- Associate Director for U.S. Marketing within the Respiratory team focusing on improving patient adherence. Position involves strategic roles, data analysis, and collaboration with teams in the United States.
Responsibilities
- Lead strategic design and development of a comprehensive customer experience strategy with a focus on improving adherence and persistence through improved predication and data driven insights.
- Identify new and innovative channels to enhance and ensure a seamless experience for patients on our products.
- Build one-of-a-kind and rich patient level data set across our ecosystem.
- Utilize customer insights and data to drive continuous improvement in our services and offerings.
- Collaborate with internal and external partners (Market Research, Data Strategy, Access, Analytics, and vendors) to develop robust frameworks for adherence reporting, performance dashboards, and insight generation.
- Consult with internal stakeholders to accelerate insight driven approaches to inform future patient adherence strategies and seamless integrations across ecosystem.
- Lead implementation of data driven frameworks to optimize customer touchpoints and reduce friction and barriers to continuing therapy.
- Initiate and oversee voice-of-customer (VOC) approaches and ensure insights drive meaningful improvements.
- Lead organizational change management for innovative behavioral based adherence frameworks and touchpoints.
- Develop and design compliant strategies with appropriate guardrails to overcome access, adherence and stay-time barriers, ensuring patients get timely support from initiation through the length of their treatment.
- Identify program level enhancements working with cross-functional partners to drive operational efficiencies and excellence.
- As a member of the US Pharma Respiratory marketing team, partner with fellow colleagues to invest in each other’s development, build a culture of inclusivity, psychological safety, transparency and stretch our collective team’s thinking by challenging the status quo for the purpose of creating stronger outcomes.
Requirements
- Minimum of 5 years of progressive experience across marketing, sales, market access (or related experiences) in pharmaceutical or biotechnology industry including experience with reimbursements or specialty pharmacy Patient Support Program and/or Hub experience is required
- A growth mindset, strong collaboration, and business agility
- Demonstrated strategic thinking, problem solving, analytical critical thinking and planning skills
- Demonstrated ability to leverage data analytics and/or customer and market insights to make business decisions
- Proven ability to build reporting & analytics for performance, access, adherence, pharmacy metrics
- Strong financial acumen, quantitative skills, and analytical capabilities
- Strong written/verbal communication skills as demonstrated through experience in strategy & marketing business case communication, sales interface, direct customer engagement and/or sales presentations
- Strong leadership, experience influencing without direct authority, navigating complex or matrix organizations and working successfully with cross-functional teams
- Understanding of omnichannel marketing, digital and non-digital channels
- Demonstrates high degree of integrity and ethics
- Demonstrated ability to create and monitor KPIs, and program performance
- Ability to plan, prioritize, execute, anticipate challenges
- Ability to influence across functions to gain consensus
- Adaptability and comfort with change
Benefits
- medical, dental, vision healthcare and other insurance benefits (for employee and family)
- retirement benefits, including 401(k)
- paid holidays
- vacation
- compassionate and sick days
Job title
Job type
Experience level
Salary
Degree requirement
Location requirements
Vice President of Marketing leading marketing strategy and execution for Brown & Brown in Lake Mary, FL. Responsible for agency distribution, brand positioning, and marketing budget oversight.
Marketing Associate responsible for managing and developing the French portfolio in highly regulated pharmaceutical sector. Collaborating with internal teams for strategic marketing projects in a dynamic work environment.
Marketing Manager leading brand engagement strategies across the UK, Europe, and Dubai for IMA, a creative agency. Focus on aligning global vision with regional objectives.
Senior Marketing Manager at Collinson, managing personalized customer journeys and optimizing client onboarding on digital platforms. Driving data - driven communications and multi - channel personalisation strategies.
Chef de projet Brand Activation & Marketing opérationnel chez WS Audiology, pilotant les activations terrain et outils marketing, coordonnant équipes et partenaires.
Regional Marketing Supervisor at Freese and Nichols leading a North Texas marketing team. Driving pursuit strategy and overseeing proposal development for business growth and positioning.
Assistant marketing 360° in fundraising for CCFD - Terre Solidaire. Engaging in multi - channel donor acquisition and campaign optimization for a charitable cause.
Marketing Coordinator at Pontosense supporting growth in B2B marketing across LinkedIn and core channels. Collaborating with leadership and partners to drive brand awareness and engagement.
Marketing Coordinator supporting go - to - market efforts for Pontosense's privacy - first technology. Creating marketing materials and collaborating with teams to enhance brand presence.