Hybrid Lifecycle Marketing Manager

Posted last month

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About the role

  • Manage end-to-end email campaigns across multiple European audiences
  • Drive segmentation, automation, and lifecycle strategy tailored for the region
  • Collaborate with internal stakeholders to deliver localized, on-brand campaigns
  • Continuously improve key KPIs (open rate, CTR, conversions, revenue)
  • Maintain email list hygiene and ensure GDPR-compliant marketing practices
  • Support and enable regional partners across target markets.

Requirements

  • 3–5+ years of experience in email marketing
  • Experience using platforms like Klaviyo, Salesforce, etc.
  • Firm grasp of marketing automation, CRM workflows, and segmentation
  • Analytical thinker with strong reporting and optimization skills
  • Proficiency in English and at least one of French, German, Italian, or Spanish
  • Deep understanding of GDPR and European privacy standards
  • Preferred: Experience in DTC, e-commerce, SaaS, or digital consumer brands
  • Preferred: Fluency in French, German, Spanish, or Italian
  • Preferred: Knowledge of HTML/CSS for editing email templates
  • Preferred: Familiar with CDPs, SMS, and push notification strategies

Job title

Lifecycle Marketing Manager

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

No Education Requirement

Location requirements

HybridSingapore

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