Hybrid Marketing Analyst – Mid-Level

at Mahogany Cosméticos

• Job title: Marketing Analyst – Mid-Level
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Osasco, Brazil

About the role

• Marketing Analyst responsible for analyzing sales performance and managing product development at Mahogany. Collaborating with multifunctional teams to ensure alignment on marketing strategies and objectives.

Responsibilities

• Analyze sales performance and recommend actions to drive business results;
• Manage marketing operational activities, vendor payments, and invoice tracking;
• Serve as the communication interface with cross-functional areas (Trade, Manufacturing, Sales, R&D, among others), ensuring their needs are met;
• Manage the development of packaging artwork with creative agencies;
• Oversee the development of new products and product improvements with cross-functional teams, controlling schedules, monitoring project phase completion, and proposing actions to ensure successful delivery;
• Monitor market competitors for new products;
• Conduct market research to identify opportunities, trends, and consumer needs, guiding the development of new products;
• Collaborate with leadership to define product strategies, including competitive analysis, pricing, positioning, and market differentiation;
• Track the product lifecycle from conception to discontinuation, making strategic decisions about improvements, updates, and product retirements when necessary;
• Work closely with marketing, sales, and support teams to ensure alignment of product strategies and objectives, maximizing market impact;
• Manage the budget allocated to product development, ensuring efficient use of investments;
• Act as a point of contact among stakeholders, supporting multidisciplinary teams and ensuring the quality of deliverables;
• Plan, manage, and define project scope, timelines, and required resources;
• Facilitate kickoff and follow-up meetings with stakeholders;
• Identify and mitigate risks throughout the project lifecycle;
• Foster effective communication between teams and stakeholders;
• Train and mentor team members in project management practices;
• Participate in strategic meetings and contribute to the definition of project roadmaps.

Requirements

• Strong proficiency in data analysis tools and project management software (MS Project or similar).
• Experience with BI (not mandatory).
• Knowledge of packaging development (not mandatory).
• Strategic analytical thinking with a critical, results-oriented mindset.
• Well-organized and focused.
• Experience in product management, product development, or related areas.
• Proficiency in agile methodologies (Scrum, Kanban).
• Education: Bachelor's degree in Business Administration, Marketing, Engineering, or related fields. A postgraduate degree in Project Management or Marketing will be considered a plus.

Benefits

• Transportation allowance;
• On-site meals;
• SulAmérica health insurance;
• SulAmérica dental insurance;
• Golden Farma pharmacy assistance;
• Discount on company products;
• Partnership with Sesc;
• Profit-sharing (PLR).