Strategist leading Wealth and Intermediary Client Marketing at Northern Trust. Driving innovation and growth through integrated marketing campaigns across various channels.
About the role
- Marketing Analyst responsible for analyzing sales performance and managing product development at Mahogany. Collaborating with multifunctional teams to ensure alignment on marketing strategies and objectives.
Responsibilities
- Analyze sales performance and recommend actions to drive business results;
- Manage marketing operational activities, vendor payments, and invoice tracking;
- Serve as the communication interface with cross-functional areas (Trade, Manufacturing, Sales, R&D, among others), ensuring their needs are met;
- Manage the development of packaging artwork with creative agencies;
- Oversee the development of new products and product improvements with cross-functional teams, controlling schedules, monitoring project phase completion, and proposing actions to ensure successful delivery;
- Monitor market competitors for new products;
- Conduct market research to identify opportunities, trends, and consumer needs, guiding the development of new products;
- Collaborate with leadership to define product strategies, including competitive analysis, pricing, positioning, and market differentiation;
- Track the product lifecycle from conception to discontinuation, making strategic decisions about improvements, updates, and product retirements when necessary;
- Work closely with marketing, sales, and support teams to ensure alignment of product strategies and objectives, maximizing market impact;
- Manage the budget allocated to product development, ensuring efficient use of investments;
- Act as a point of contact among stakeholders, supporting multidisciplinary teams and ensuring the quality of deliverables;
- Plan, manage, and define project scope, timelines, and required resources;
- Facilitate kickoff and follow-up meetings with stakeholders;
- Identify and mitigate risks throughout the project lifecycle;
- Foster effective communication between teams and stakeholders;
- Train and mentor team members in project management practices;
- Participate in strategic meetings and contribute to the definition of project roadmaps.
Requirements
- Strong proficiency in data analysis tools and project management software (MS Project or similar).
- Experience with BI (not mandatory).
- Knowledge of packaging development (not mandatory).
- Strategic analytical thinking with a critical, results-oriented mindset.
- Well-organized and focused.
- Experience in product management, product development, or related areas.
- Proficiency in agile methodologies (Scrum, Kanban).
- Education: Bachelor's degree in Business Administration, Marketing, Engineering, or related fields. A postgraduate degree in Project Management or Marketing will be considered a plus.
Benefits
- Transportation allowance;
- On-site meals;
- SulAmérica health insurance;
- SulAmérica dental insurance;
- Golden Farma pharmacy assistance;
- Discount on company products;
- Partnership with Sesc;
- Profit-sharing (PLR).
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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