Analyze sales performance and recommend actions to drive business results;
Manage marketing operational activities, vendor payments, and invoice tracking;
Serve as the communication interface with cross-functional areas (Trade, Manufacturing, Sales, R&D, among others), ensuring their needs are met;
Manage the development of packaging artwork with creative agencies;
Oversee the development of new products and product improvements with cross-functional teams, controlling schedules, monitoring project phase completion, and proposing actions to ensure successful delivery;
Monitor market competitors for new products;
Conduct market research to identify opportunities, trends, and consumer needs, guiding the development of new products;
Collaborate with leadership to define product strategies, including competitive analysis, pricing, positioning, and market differentiation;
Track the product lifecycle from conception to discontinuation, making strategic decisions about improvements, updates, and product retirements when necessary;
Work closely with marketing, sales, and support teams to ensure alignment of product strategies and objectives, maximizing market impact;
Manage the budget allocated to product development, ensuring efficient use of investments;
Act as a point of contact among stakeholders, supporting multidisciplinary teams and ensuring the quality of deliverables;
Plan, manage, and define project scope, timelines, and required resources;
Facilitate kickoff and follow-up meetings with stakeholders;
Identify and mitigate risks throughout the project lifecycle;
Foster effective communication between teams and stakeholders;
Train and mentor team members in project management practices;
Participate in strategic meetings and contribute to the definition of project roadmaps.
Requirements
Strong proficiency in data analysis tools and project management software (MS Project or similar).
Experience with BI (not mandatory).
Knowledge of packaging development (not mandatory).
Strategic analytical thinking with a critical, results-oriented mindset.
Well-organized and focused.
Experience in product management, product development, or related areas.
Proficiency in agile methodologies (Scrum, Kanban).
Education: Bachelor's degree in Business Administration, Marketing, Engineering, or related fields. A postgraduate degree in Project Management or Marketing will be considered a plus.
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