Senior Sales Manager managing B2B Sales and building market presence for innovative CRM software at Planelio. Collaborating with management to shape sales and customer onboarding processes in the furniture industry.
About the role
- Manage Salesforce Marketing Cloud to build lifecycle journeys and personalized campaigns for Collectors' marketplace. Drive acquisition, retention, reactivation, and LTV growth.
Responsibilities
- Develop and implement a long-term lifecycle marketing roadmap for the PSA Marketplace to strengthen customer loyalty, maximize LTV, and increase retention
- Build sophisticated automated journeys across the customer lifecycle (onboarding, activation, retention, win-back, loyalty) leveraging Salesforce Marketing Cloud and related platforms
- Create targeted campaigns and promotional strategies by designing highly segmented audiences and integrating with Talon.One to deliver personalized customer experiences
- Partner with campaign owners, product, marketplace operations, and analytics teams to align CRM initiatives with business goals, audience insights, and KPIs
- Generate regular reports to track campaign performance and provide insights and recommendations to stakeholders
- Monitor campaign performance in real time, run A/B and multivariate tests, and deliver actionable insights to drive continuous improvement
- Provide lifecycle marketing insights and best-practices to guide promotional strategy and enhance customer experience
- Strategize, plan, and execute automated journeys supporting various areas of the business
- Work directly with the Senior Manager, CRM to define goals, benchmarks, and KPIs and mentor junior team members
- Report to Senior Manager, CRM and work from Santa Ana, CA or Jersey City, NJ office; remote or hybrid candidates considered
Requirements
- Bachelor's degree in Marketing, Business, or a related field
- 5-7 years of proven experience in lifecycle marketing, marketing CRM, marketing campaign management, marketing operations, or related functions
- Demonstrated success in developing CRM strategies that drive measurable customer growth and retention
- Hands-on expertise with Salesforce Marketing Cloud (or comparable marketing automation platforms)
- Experience with promotional platforms like Talon.One
- Strong analytical skills, including customer data analysis, LTV modeling, customer reinvestment and payback analysis, and segmentation
- Experience running A/B and multivariate tests
- Detail-oriented with a track record of building scalable, accurate, and high-quality CRM programs
- Proven ability to manage multiple projects and work in a fast-paced environment
- Excellent written and verbal communication skills; ability to present complex data clearly
- Team player with strong cross-functional partnership experience
- Ability to work legally in the United States (Collectors uses e-Verify)
Benefits
- Health Insurance: All full-time employees are eligible to enroll in Medical, Dental, and Vision
- Fertility benefits
- Commuter assistance
- Educational assistance benefits
- 401(K) Matching Plan: competitive 401k matching plan
- Flexible time-off (vacation)
- Ten company paid holidays
- Employee discounts on select grading services for approved submissions
- Flexible Hours: many teams offer flexible schedules
- Fun working environment: celebrations, holiday events, and team building activities
- Role may be eligible for bonuses, commissions, or other forms of compensation
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