E - commerce planner driving online sales campaigns and aligning business goals with marketing tactics at LexisNexis. Managing product listings and inventory optimization across various platforms.
About the role
- Ecommerce Lead driving all online digital marketing efforts for dcbel Inc., a clean energy technology company. Overseeing performance marketing to enhance sales and engagement efforts.
Responsibilities
- Define the vision, projections, roadmap, and overall eCommerce D2C strategy
- Oversee the paid media & performance channels (paid search, media placements, paid social, SEO, CRM, UX/UI, Merchandising, Conversion rate optimization…)
- Build and oversee the eCommerce roadmap, from a business and technological point of view
- Work closely with the Content, Experience, Service & Technology teams to deliver new website features and improvements
- Manage and work closely with external partners (agencies, technology providers)
- Manage a fast-paced growing team
- Define and prioritize KPIs to manage eCommerce operations
- Track performance on an ongoing basis, report to internal stakeholders and build actions plans to improve performance and ROI
- Share eCommerce best practices and act as a thought leader to all internal stakeholders
Requirements
- A bachelor's degree in marketing, or a related field
- Deep understanding of Martech, traffic acquisition, CRO and eCommerce best practices
- Proven track record of 7+ years of eCommerce experience.
- Proven track record of leveraging automation within user acquisition strategy
- Strong understanding of performance modeling and analytics
- Experience in electric vehicles, solar or energy management industries considered an asset
- Bilingual English and French written and spoken.
Benefits
- Health insurance
- Health virtual care
- Employee Options plan
- Flexible hours
- Parking available or walking distance from Metro Namur
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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