Key Account Manager responsible for developing collaborations with retail partners in Frankfurt. Driving growth strategies and managing key accounts in the FMCG sector.
About the role
- Key Account Manager driving commercial success and growth of Campari brands in Global Travel Retail. Managing key customer relationships and brand visibility across major GTR channels.
Responsibilities
- Strengthen and expand business relationships with key GTR customers in the region.
- Deliver profitable growth by executing commercial strategies aligned with Campari Group’s global objectives.
- Champion brand visibility and activation across all relevant GTR touchpoints.
- Adapt to changing market conditions, leveraging recent acquisitions and evolving retail dynamics.
- Foster a culture of collaboration, innovation, and continuous improvement within the team and with external partners.
- Manage a smooth day-to-day relationship with our key customers.
- Always add value to the business partnership through constructive actions and clear communication.
- Make sure yearly plans and quarterly reviews are translated into operation.
- Execution of excellence of all national and regional agreements inclusive of instore visibility, product placement, pricing, range and promotional activity.
- Negotiation of additional sales drivers and stronger brand building activity, within budget.
- Provide inputs contributing to the yearly budget definition, quarterly reviews and ultimately the mid-long term business plans.
- Formulate and execute a tight strategy to deliver to the plans.
- Eyes and ears on the ground for progress reports, additional opportunities and threats to achieving.
- Analysis of sales/depletions data from multiple sources.
- Construction and presentation of results to internal and external stakeholders.
- Responsible for sales forecasting into Group’s demand planning tool (APO).
- Provide solutions to overcome challenges.
Requirements
- Minimum 5 years of Sales experience within the spirits industry (preferred) or within FMCG, with at least 3 years in GTR
- Experience in management of a group of accounts or Key buying group (on/off)
- Has been exposed to Trade Marketing, Brand Activation activities or Customer Marketing
- Track record of developing effective business relationships
- Experience in working remotely/self-management
- International mindset with exposure to different cultures
- University Degree or equivalent professional qualification
- Proven commercial understanding
- Proficient sales and negotiation skills
- Brand building and Sales performance balance
- Merchandising Category Management
- Shopper behavior and/or consumer needs training
- Effective Business Relationship Management
- Business development
- Presentation preparation and delivery
- Project management
- Effective time management and prioratisation
- Strong analytical skills and able to process huge quantity of data
- Microsoft Office proficient (especially Excel and Power Point)
- Familiar with the use of ERP systems (such as BI, SAP APO)
Benefits
- Flexibility to balance working across multiple global time zones
- Availability to travel, mainly within the region, and spend approx. 30% of time in the field with retailers, distributors and key stakeholders.
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