Hybrid Key Account Manager

at Campari Group

• Job title: Key Account Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Tech skills: ERP
• Location requirements: Hybrid, Sesto San Giovanni, Italy

About the role

• Key Account Manager driving commercial success and growth of Campari brands in Global Travel Retail. Managing key customer relationships and brand visibility across major GTR channels.

Responsibilities

• Strengthen and expand business relationships with key GTR customers in the region.
• Deliver profitable growth by executing commercial strategies aligned with Campari Group’s global objectives.
• Champion brand visibility and activation across all relevant GTR touchpoints.
• Adapt to changing market conditions, leveraging recent acquisitions and evolving retail dynamics.
• Foster a culture of collaboration, innovation, and continuous improvement within the team and with external partners.
• Manage a smooth day-to-day relationship with our key customers.
• Always add value to the business partnership through constructive actions and clear communication.
• Make sure yearly plans and quarterly reviews are translated into operation.
• Execution of excellence of all national and regional agreements inclusive of instore visibility, product placement, pricing, range and promotional activity.
• Negotiation of additional sales drivers and stronger brand building activity, within budget.
• Provide inputs contributing to the yearly budget definition, quarterly reviews and ultimately the mid-long term business plans.
• Formulate and execute a tight strategy to deliver to the plans.
• Eyes and ears on the ground for progress reports, additional opportunities and threats to achieving.
• Analysis of sales/depletions data from multiple sources.
• Construction and presentation of results to internal and external stakeholders.
• Responsible for sales forecasting into Group’s demand planning tool (APO).
• Provide solutions to overcome challenges.

Requirements

• Minimum 5 years of Sales experience within the spirits industry (preferred) or within FMCG, with at least 3 years in GTR
• Experience in management of a group of accounts or Key buying group (on/off)
• Has been exposed to Trade Marketing, Brand Activation activities or Customer Marketing
• Track record of developing effective business relationships
• Experience in working remotely/self-management
• International mindset with exposure to different cultures
• University Degree or equivalent professional qualification
• Proven commercial understanding
• Proficient sales and negotiation skills
• Brand building and Sales performance balance
• Merchandising Category Management
• Shopper behavior and/or consumer needs training
• Effective Business Relationship Management
• Business development
• Presentation preparation and delivery
• Project management
• Effective time management and prioratisation
• Strong analytical skills and able to process huge quantity of data
• Microsoft Office proficient (especially Excel and Power Point)
• Familiar with the use of ERP systems (such as BI, SAP APO)

Benefits

• Flexibility to balance working across multiple global time zones
• Availability to travel, mainly within the region, and spend approx. 30% of time in the field with retailers, distributors and key stakeholders.