Marketing Communication Officer implementing digital strategy for Cargill's food solutions. Focusing on e - commerce performance, content management, and social media engagement.
About the role
- Junior Marketing Specialist at Geotab managing marketing campaigns and brand activations. Supporting lead generation efforts and brand strength assessment in a fast-paced environment.
Responsibilities
- As a Marketing Specialist key area of responsibility will support the assessment of the overall health and strength of Geotab’s brand and suggest changes or improvements to keep us at the forefront of the industry.
- You’ll bring new thinking and innovation to further strengthen Geotabs lead generation, brand recognition, loyalty and equity.
- You'll wear a Scrum Master-like hat, enabling our marketing team to self-organize within our campaign and content activation workflows.
- You’ll write/edit and provide editorial guidance on marketing assets ensuring brand voice, style and tone align with brand guidelines.
- You’ll manage the content calendar, content resource library, newsletter and associated content performance reporting, bringing best practices and process improvements to achieve KPAs.
Requirements
- 3-5 years of requires experience in Marketing.
- Bachelor's or Post-Secondary Diploma/Degree specialization in Marketing, Business, Communications or a related field.
- Equivalent combination of education and/or work experience in related field may be substituted. Thorough understanding of branding and marketing principles, integrated marketing and performance analytics and tools.
- Passionate about brand marketing and content marketing with excellent writing, editing and proofreading skills.
- Experience working within a technical or engineering organization/knowledge of the technology industry is an asset.
- High accuracy, meticulous attention to detail, and highly-organized.
- Strong project management skills; able to identify needs, develop effective solutions and manage projects through to completion.
- Able to work well under pressure and respond to fast changing priorities and deadlines.
- Highly organized and able to manage multiple tasks and projects simultaneously.
- A well-defined sense of diplomacy, including conflict resolution, and relationship management skills.
- Excellent verbal and written communication skills, including comfort with delivering presentations and training.
- A strong team-player with the ability to engage with all levels of the organization.
- Entrepreneurial mindset and comfortable in a flat organization.
- Must stay relevant to technology, and should have the flexibility to adapt to the growing technology and market demands.
- Technical competence using workflow tools (WRIKE, Jira), social media tools (Hootsuite, Sprout Social etc.), software programs, AI tools e.g. Google (Sheets, Docs, Slides), Chat GPT, Duet AI in Google Cloud an asset.
Benefits
- Flex working arrangements
- Home office reimbursement program
- Baby bonus & parental leave top up program
- Online learning and networking opportunities
- Electric vehicle purchase incentive program
- Competitive medical and dental benefits
- Retirement savings program
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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