Marketing Analyst strengthening digital presence and supporting brand growth through data - driven strategies. Responsible for social media content and marketing metrics analysis in a hybrid model.
About the role
- Lead marketing strategy for Geek+, a robotics leader in the Americas. Drive demand generation, brand positioning, and local team management.
Responsibilities
- Develop and execute the Americas marketing strategy aligned with business targets.
- Serve as a key member of the Americas Business Unit management team.
- Own and manage the regional marketing budget in alignment with HQ and regional goals.
- Design and implement lead acquisition & nurturing strategies to fuel sales pipeline.
- Partner with Sales Directors to align marketing efforts with revenue goals.
- Organize high-impact trade shows, events, and industry engagements.
- Oversee the creation of compelling marketing assets (brochures, case studies, videos, sales decks).
- Ensure brand consistency while localizing global campaigns for the Americas market.
- Lead and grow the local marketing team (event manager, marketing coordinator).
- Establish data-driven reporting to measure ROI and optimize marketing performance.
- Collaborate with global marketing on product launches, brand storytelling, and performance tracking.
Requirements
- 10 years in B2B marketing, preferably in logistics, automation, or industrial technology.
- Proven track record in demand generation, and sales-aligned marketing.
- Strong experience in event management, digital marketing, and brand strategy.
- Ability to work cross-functionally with global teams while driving regional execution.
- Leadership experience managing teams.
- Analytical mindset with expertise in marketing performance tracking.
- Bachelor’s degree in Marketing, Business, or related field; MBA a plus.
Benefits
- Competitive compensation
- Benefits
- Career growth opportunities
Job title
Job type
Experience level
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Not specified
Degree requirement
Location requirements
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