Hybrid Junior Marketing Analyst – CRM, Digital Products

at Globo

• Job title: Junior Marketing Analyst – CRM, Digital Products
• Job type: Full Time
• Experience level: Junior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Rio de Janeiro, Brazil

About the role

• Marketing Analyst focusing on customer engagement and acquisition strategies for Globo's digital products. Collaborating with diverse teams to enhance user experiences.

Responsibilities

• Ability to communicate clearly and concisely, both verbally and in writing with management;
• Customer-oriented mindset with a focus on continuously improving the experience through insights derived from data analysis;
• Analytical thinking and problem-solving for CRM-related issues, using available data and information;
• Analyze results of CRM initiatives;
• Monitor KPIs;
• Customer focus and emphasis on continuously improving the customer experience through insights derived from data analysis;
• Time management, task prioritization, and meeting deadlines in a dynamic environment.

Requirements

• Bachelor's degree in Marketing, Advertising, Communications, Engineering, or Business Administration;
• Comfortable using data to interpret numbers and use them as the basis for strategy definition and implementation;
• Knowledge of CRM concepts and practices (Customer Relationship Management);
• Experience in data analysis, preparing performance reports, and tracking results;
• Ability to identify problems and seek assistance to resolve them;
• Understanding of implementing relationship engagement cadences;
• Knowledge of managing multichannel campaigns: email, SMS, WhatsApp, and push notifications;
• Strong communication skills.

Benefits

• Diversity: We create environments where everyone is included, welcomed, and valued.
• We are committed to making Globo increasingly diverse in representation and thought.
• Learning from one another and encouraging creativity and innovation.