CRM & E - Mail Marketing Manager at Kreuzfahrtberater enhancing data - driven customer loyalty initiatives. Focused on email campaigns and CRM analysis in the tourism industry.
About the role
- Junior Email Marketing Specialist responsible for developing and managing email marketing campaigns for eCommerce clients. Collaborating with design and tech teams to drive results in a hybrid setup.
Responsibilities
- Develop and manage a strategy behind email marketing initiatives tailored to each client's business, ensuring email campaigns drive results;
- Create content for targeted, relevant, and compelling email communications in different eCommerce client business niches;
- Collaborate with the design team to create the final look of email campaigns (create design briefs);
- Monitor, test, analyze, and report on email marketing activities;
- Assist the senior colleagues and provide support in tasks;
- Implement and optimize a lead collection flow on eCommerce sites for a growing email audience;
- Personalize email communications by integrating behavioral triggers and developing email automation flows;
- Manage email vendor and partner relationships.
Requirements
- Previous experience in an email marketing role;
- Ability to build digital campaigns and monitor their results;
- Knowledge and aptitude in using marketing technology and tools, including Google Analytics, data visualizations, and the most popular email vendors (Mailchimp, Klaviyo, Bloomreach);
- Confident spoken and written English skills. We work with clients and colleagues internationally;
- Skill in A/B testing strategies, multi-variate email deployment, and a strong understanding of segmentation strategies for B2C & B2B e-commerce marketing.
- At least 1-2 years of experience in eCommerce.
Benefits
- Competitive starting salary relative to the market;
- Valuable eCommerce experience at the industry leader, scandiweb;
- Exciting travel opportunities;
- Support for hardware upgrades;
- Core health insurance coverage and sports bonuses;
- A diverse multinational team of experts to learn from;
- Company-covered training and certification;
- Legendary online and onsite events to celebrate our success together.
Job title
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Experience level
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Degree requirement
No Education Requirement
Location requirements
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