Hybrid Integrated Marketing Manager

at Parts Town

• Job title: Integrated Marketing Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: $87,461 - $117,024 per year
• Degree requirement: Bachelor's Degree
• Tech skills: Cloud
• Location requirements: Hybrid, Fort Wayne, United States

About the role

• Integrated Marketing Manager developing and driving marketing campaigns for Parts Town's Institutions segment. Overseeing budgets, performance analysis, and cross-channel communications.

Responsibilities

• Develop and execute marketing efforts across all channels both digital and offline for our Institutions business unit
• End to end execution of events, both in-person and virtual, including development of presentation (PowerPoint) materials, pre- and post-event promotions, reporting/ROI and coordination of swag, booth properties, etc.
• Build and manage the digital experience for Institutions customers online and across various channels including social, email, content marketing, etc.
• Work closely with sales leaders and business development partners to create effective programs and campaigns
• Oversee the marketing communications editing and approval process of creative requests to ensure high-quality standards and brand alignment
• Closely manage deadlines and tightly monitor budgets across all marketing channels
• Monitor and analyze the performance of marketing campaigns and tactics, providing regular reports on key metrics

Requirements

• 6+ years of integrated marketing experience that skews digital – bonus points for B2B marketing experience
• Self-starter who thrives in a fast-paced environment
• Ability to dive in independently and figure things out without supervision
• Ability to shape the big picture while executing on day-to-day tasks
• Ability to navigate the gray areas with curiosity and drive for results
• Understanding how to manage time in a meeting/call-intensive environment
• Willing and able to travel a few times a year to tradeshows, meetings (internal and/or customer) and events
• Impeccable interpersonal, communication, organization and project management skills
• Ability to collaborate cross-functionally and remotely with key stakeholders across the business
• Knowledge of managing digital campaigns and understanding customer lifecycle management (Bonus if you have Salesforce Service and / or Marketing Cloud experience)
• Attention to detail

Benefits

• Hybrid Work schedule
• Team member appreciation events and recognition programs
• Volunteer opportunities
• Monthly IT stipend
• Casual dress code
• On-demand pay options: Access your pay as you earn it, to cover unexpected or even everyday expenses
• Health insurance
• 401k/401k match
• Employee assistance programs
• Time away