Senior Marketing Associate driving marketing initiatives for smartphone portfolio. Focus on brand visibility, demand generation, and customer engagement.
About the role
- Head of Retail Marketing at Reward Gateway, implementing the Braze platform for user engagement and driving marketing strategy. Lead campaigns for merchant partners and develop a retail marketing team.
Responsibilities
- Build the foundations of our retail marketing strategy, creating repeatable approaches that demonstrate the ROI of Braze and generate value for our Merchant Partners and users.
- Take ownership of lifecycle journeys — from onboarding through to retention and reactivation.
- Partner with our Retail Team to design and launch compelling promotions and offers that drive measurable outcomes for our merchant partners.
- Contribute your expertise in client/partner meetings, helping bring ideas to life with actionable campaigns and sharing your expertise in Braze to develop strategies and campaigns that will help drive value for our merchants and users.
- Design, implement, and optimise omnichannel marketing campaigns using Braze (email, push, in-app, SMS).
- Manage end-to-end automation workflows, including segmentation, dynamic content creation, A/B testing, and performance tracking.
- Create new client-focused and partner-aligned campaigns, collaborating with the local team to ensure relevance and resonance.
- Develop locally relevant and personalised content tailored to different audience segments.
- Ensure all communications are consistent with brand guidelines and client expectations.
- Monitor campaign performance and provide insights and recommendations to maximise ROI.
- Drive a test-and-learn culture, embedding experimentation as part of BAU.
- Operate as an individual contributor in the first 18-24 months while shaping the vision for how retail marketing grows.
- Lay the groundwork to hire, coach, and develop a small team in the future as the function scales.
- Collaborate with the Australian Retail team and across global Marketing, Product, and Retail to align execution with broader strategy.
Requirements
- Proven 2-3 years’ expertise in leading a Braze-enabled marketing team with a retailer with annual turnover of at least $250 million.
- Hands-on mastery of segmentation, Canvas workflows, dynamic personalisation, and Liquid syntax.
- Strong understanding of customer lifecycle marketing and how to connect campaigns to commercial outcomes.
- A track record of delivering measurable results through marketing automation and CRM campaigns.
- Data-driven mindset with the ability to interpret results and continuously optimise campaigns.
- Experience in a player/coach role having managed or mentored a small team, while still being hands-on.
- Confidence collaborating with partners/clients to co-create campaigns that drive mutual value.
- Excellent communication and stakeholder management skills, comfortable with both detail and big-picture conversations.
- Significant experience in retail marketing automation, digital marketing, or CRM roles, ideally within B2C, eCommerce, or B2B2C contexts.
Benefits
- Initial interview with a member of our Talent Acquisition team
- First stage interview with Group Retail Director, APAC and our AUS Marketing Director
- Take home case study task followed by:
- Final stage interview with our Group Retail Director, APAC and Managing Director, APAC
- At Reward Gateway, we are committed to ensuring an inclusive and accessible recruitment process for all candidates. If you have any specific requirements or need reasonable adjustments at any stage of the recruitment journey, please let your Talent Acquisition Partner know. Your needs are important to us, and we want to ensure an equitable experience for every candidate.
- We want every employee to feel comfortable bringing their passion, creativity and individuality to work. We value all cultures, backgrounds and experiences, because we believe diversity drives innovation and makes us stronger. Our approach to hiring and building teams is about more than filling roles - it’s about creating an environment where everyone can thrive, feel supported, and contribute to our mission of making the world a better place to work.
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