User Acquisition Manager overseeing marketing campaigns across channels for Meet5. Focused on data - driven user acquisition and campaign optimization in a hybrid work environment.
About the role
- Head of Performance & Growth leading marketing strategies for BARFER’S pet food in Berlin. Focus on performance marketing, growth, and team leadership in a hybrid setup.
Responsibilities
- Entwicklung und Umsetzung der Performance-Marketing-Strategie (SEA, Paid Social, Display, Affiliate, Programmatic, etc.)
- Kontinuierliche Optimierung der Customer Journey mit Fokus auf Conversion, Retention und Customer Lifetime Value
- Aufbau und Skalierung von Growth-Strategien inkl. Testing-Frameworks (A/B-Tests, Funnel-Optimierung, Marketing-Automation)
- Datengetriebene Analyse von Kampagnen-Performance, Budget-Allokation und Forecasts
- Enge Zusammenarbeit mit Brand, CRM, Produkt & Sales zur ganzheitlichen Wachstumsstrategie
- Führung und Weiterentwicklung eines interdisziplinären Teams von Performance-Managern und Analysten
Requirements
- Mehrjährige Erfahrung im Performance-Marketing / Growth – idealerweise in einem skalierenden digitalen Umfeld (E-Commerce, D2C, SaaS o.ä.)
- Tiefes Verständnis für Paid Media, Tracking & Attribution, Funnel KPIs und Marketing-Tech-Stacks
- Stark analytisch, datengetrieben und mit einem Hands-on-Mindset ausgestattet
- Leadership-Erfahrung: Fähigkeit, ein Team zu inspirieren und zu skalieren
- Unternehmerisches Denken mit Fokus auf Impact und ROI
- Fließende Deutsch- und Englischkenntnisse
Benefits
- Ein schnell wachsendes, profitables Unternehmen mit echtem Purpose: Tiergesundheit
- Bring your dog to work!
- Modernes Arbeitsumfeld in Berlin + Remote-Möglichkeit
- Mitarbeiterrabatt auf alle BARFER’S-Produkte
- 30 Tage Urlaub im Jahr. Und das Beste - An Deinem Geburtstag hast du selbstverständlich frei!
- Gönne dir mit unserer BARFER’S-Karte im Wert von 50 Euro monatlich was Du willst
- Attraktives Gehaltspaket inkl. Vergünstigungen beim Deutschlandticket , Job-Rad und vielem mehr
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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