PU
PurpleVP of Consumer Growth
Vice President of Consumer Growth overseeing relationships and strategies for Purple's consumer base via the Purple ConneX app. Collaborating with leadership to accelerate business growth and customer engagement.
About the role
- Entwicklung und Umsetzung der Performance-Marketing-Strategie (SEA, Paid Social, Display, Affiliate, Programmatic, etc.)
- Kontinuierliche Optimierung der Customer Journey mit Fokus auf Conversion, Retention und Customer Lifetime Value
- Aufbau und Skalierung von Growth-Strategien inkl. Testing-Frameworks (A/B-Tests, Funnel-Optimierung, Marketing-Automation)
- Datengetriebene Analyse von Kampagnen-Performance, Budget-Allokation und Forecasts
- Enge Zusammenarbeit mit Brand, CRM, Produkt & Sales zur ganzheitlichen Wachstumsstrategie
- Führung und Weiterentwicklung eines interdisziplinären Teams von Performance-Managern und Analysten
Requirements
- Mehrjährige Erfahrung im Performance-Marketing / Growth – idealerweise in einem skalierenden digitalen Umfeld (E-Commerce, D2C, SaaS o.ä.)
- Tiefes Verständnis für Paid Media, Tracking & Attribution, Funnel KPIs und Marketing-Tech-Stacks
- Stark analytisch, datengetrieben und mit einem Hands-on-Mindset ausgestattet
- Leadership-Erfahrung: Fähigkeit, ein Team zu inspirieren und zu skalieren
- Unternehmerisches Denken mit Fokus auf Impact und ROI
- Fließende Deutsch- und Englischkenntnisse
Benefits
- Ein schnell wachsendes, profitables Unternehmen mit echtem Purpose: Tiergesundheit
- Bring your dog to work!
- Modernes Arbeitsumfeld in Berlin + Remote-Möglichkeit
- Mitarbeiterrabatt auf alle BARFER’S-Produkte
- 30 Tage Urlaub im Jahr. Und das Beste - An Deinem Geburtstag hast du selbstverständlich frei!
- Gönne dir mit unserer BARFER’S-Karte im Wert von 50 Euro monatlich was Du willst
- Attraktives Gehaltspaket inkl. Vergünstigungen beim Deutschlandticket , Job-Rad und vielem mehr
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
PH
PhilipsGrowth Region Grooming
Marketing role driving go - to - market strategy for health technology solutions at Philips. Focus on consumer insights and category - specific marketing efforts to enhance product visibility and performance.
SA
Brand Growth position at Sanofi, aiming to enhance cardiovascular treatment for dyslipidemia. Collaborating with cross - functional teams to develop effective marketing strategies and drive growth.
GH
Global Healing Senior Growth Marketer
Senior Growth Marketer at Global Healing Center overseeing paid and organic media efforts. Responsible for multi - brand strategies, data analysis, and cross - functional collaboration to achieve growth targets.
AC
Growth Analyst at CS Academy transforming data into practical decisions, assisting in commercial and operational processes with clear insights.
LG
luna-park GmbHGrowth & Sales Expert
Growth & Sales Expert responsible for pipeline management and lead qualification at a leading Digital Marketing Agency in Germany. Flexible working in Köln with remote options available.
SP
Salla E-Commerce PlatformGrowth Marketing Manager, Salla Ads
Growth Marketing Manager focused on improving Salla merchants' advertising performance and growth through data - driven strategies. Leading performance marketing efforts across platforms to maximize ROAS and revenue opportunities.
WS
Wonder StudiosHead of Growth
Head of Growth managing user acquisition funnel and strategies for the Wonder Studios App. Leading initiatives in AI - driven user engagement and growth loops to scale the platform.
SS
Southern Home ServicesNational Generator Growth Manager
National Generator Growth Manager responsible for driving sales growth in residential generator market. Overseeing training and collaboration with sales and product teams across various locations.
DE
DextGrowth Analyst
Growth Analyst driving cross - sell and upsell revenue for Dext, leveraging customer insights and data to build effective strategies.