CI
Caterpillar Inc.Senior Global Marketing Strategist
Seeking an enterprise marketing expert to drive global marketing strategies at Caterpillar. Leading initiatives that align with business objectives and engage diverse markets.
About the role
- Serve as a strategic partner to senior leadership, translating complex data into clear narratives.
- Define and execute the vision for marketing analytics aligning with business goals and marketing priorities.
- Hire, manage, and mentor a team of analysts, fostering a culture of curiosity, collaboration, and continuous learning.
- Oversee the development of measurement frameworks, dashboards, and KPIs to evaluate marketing effectiveness across channels.
- Apply statistical modeling, machine learning, and experimentation (e.g., A/B testing) to improve targeting, personalization, and ROI.
- Collaborate with data engineering and IT to ensure scalable, secure, and accessible data pipelines and tools.
- Stay current on analytics trends, tools, and technologies, and champion their adoption where appropriate.
Requirements
- 10+ years experience in Analytics with progressive leadership
- Experience leading teams in Marketing Analytics
- Expert level executive level stakeholder management and presentation
Benefits
- Visa sponsorship available
- Hybrid working model that allows flexibility
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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