Head of Participant Marketing Analytics leading analytics strategy and team at Vanguard. Aiming to influence business strategy through data-driven insights in financial services.
Responsibilities
Serve as a strategic partner to senior leadership, translating complex data into clear narratives.
Define and execute the vision for marketing analytics aligning with business goals and marketing priorities.
Hire, manage, and mentor a team of analysts, fostering a culture of curiosity, collaboration, and continuous learning.
Oversee the development of measurement frameworks, dashboards, and KPIs to evaluate marketing effectiveness across channels.
Apply statistical modeling, machine learning, and experimentation (e.g., A/B testing) to improve targeting, personalization, and ROI.
Collaborate with data engineering and IT to ensure scalable, secure, and accessible data pipelines and tools.
Stay current on analytics trends, tools, and technologies, and champion their adoption where appropriate.
Requirements
10+ years experience in Analytics with progressive leadership
Experience leading teams in Marketing Analytics
Expert level executive level stakeholder management and presentation
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