Senior Manager leading marketing strategy for retail technology and incubation initiatives at HP. Building a marketing function to drive growth and innovation across all touchpoints.
About the role
- Head of Participant Marketing Analytics leading analytics strategy and team at Vanguard. Aiming to influence business strategy through data-driven insights in financial services.
Responsibilities
- Serve as a strategic partner to senior leadership, translating complex data into clear narratives.
- Define and execute the vision for marketing analytics aligning with business goals and marketing priorities.
- Hire, manage, and mentor a team of analysts, fostering a culture of curiosity, collaboration, and continuous learning.
- Oversee the development of measurement frameworks, dashboards, and KPIs to evaluate marketing effectiveness across channels.
- Apply statistical modeling, machine learning, and experimentation (e.g., A/B testing) to improve targeting, personalization, and ROI.
- Collaborate with data engineering and IT to ensure scalable, secure, and accessible data pipelines and tools.
- Stay current on analytics trends, tools, and technologies, and champion their adoption where appropriate.
Requirements
- 10+ years experience in Analytics with progressive leadership
- Experience leading teams in Marketing Analytics
- Expert level executive level stakeholder management and presentation
Benefits
- Visa sponsorship available
- Hybrid working model that allows flexibility
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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