Lifecycle Marketing Manager at Kittl managing email and CRM operations for user guidance. Focused on activation, feature adoption, and retention with measurable impact.
About the role
- Leiter Marketing managing marketing strategies and team at Danpower, a leading energy contractor in Germany. Overseeing B2B and B2C campaigns and market analysis.
Responsibilities
- Develop a comprehensive marketing strategy for the Danpower Group — from target audience analysis to a cross‑media marketing mix
- Define brand positioning and strengthen market recognition
- Plan and manage B2B and B2C campaigns including social media, web and traditional formats
- Responsibility for the marketing budget and planning the efficient use of resources
- Analyze market and competitor trends and develop concrete measures
- Line and functional management of a growing marketing team
- Report directly to executive management and work closely with them on the strategic direction of marketing
Requirements
- Degree in Marketing, Communications, Business Administration or a comparable qualification
- Professional experience and expertise in marketing/communications — ideally in the energy sector
- Solid knowledge of brand management, employer branding, brand strategy and digital marketing in a technology‑oriented environment
- Confident use of digital tools (e.g., CRM, CMS, Social Ads, Google Analytics, Adobe, etc.)
- Practical experience with AI‑based content creation and automation tools
- Excellent German communication skills
- Good English skills are a plus
Benefits
- Family‑friendly policies & flexibility
- Remote work
- Family‑friendly, flexible working hours
- Special leave
- Part‑time opportunities
- Coverage of childcare costs (up to compulsory school age — including meal allowances)
- 30 days of vacation per year + December 24 and December 31 off
- Financial assistance for work‑related relocations
- Health card / health benefits
- Sodexo/Pluxee vouchers
- Support for company pension schemes or capital‑forming benefits (VWL)
- More than 12 monthly salary payments per year
- Mobility benefits
- Subsidy for a job ticket (public transport)
- Company bike leasing (JobRad)
- Personal development, training and continuing education
- Coaching, workshops and team‑building
- Coverage of costs for personal and professional development
- Opportunities for vocational training and dual‑study programs
- Job rotation and internal advancement opportunities
- Permanent employment contract
- Bonuses for value‑adding ideas
- Team events
- Employee referral bonus program
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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