Director of Growth leading digital performance media strategies at The Vitamin Shoppe. Managing significant ad budgets and optimizing customer acquisition channels.
About the role
- Head of Growth Marketing driving strategies at Ackerherz, Germany's fastest growing online organic supermarket. Managing marketing budgets while leading a creative and performance-focused team.
Responsibilities
- Annual and monthly budget planning & allocation (Google, Meta, Influence, Refer-a-Friend program)
- Optimization of the channel mix while testing & scaling new channels
- Offer x Funnel x Creative: You think holistically from target group insights to post-purchase marketing
- Trend scouting (TikTok/Meta/YouTube) & briefings for the creative team/freelancers together with the French marketing team
- Hypothesis-driven testing for messages, formats and creatives
- You set up a new brand strategy based on market insights, quantitative and qualitative consumer insights
- Leading & coaching 3 team members:
- - Influence Manager: Manages relationships with influencers, develops campaigns, and leverages partnerships to boost brand awareness and conversion.
- - CRM Manager: Oversees customer relationship management systems, analyzes customer data, and implements strategies to improve retention and loyalty.
- - Organic Content & Community Manager: Creates and curates engaging content while nurturing and growing the brand’s online community through authentic interactions.
- Interdisciplinary collaboration with the French marketing team, especially on Google & Meta ads
Requirements
- Minimum 5 years of experience in growth marketing (Google, Meta and/or other growth channels) in a startup/scale-up environment, including budget management & leadership responsibility
- Data-driven & structured mindset: you implement A/B-tests and work confidently with complex dashboards and Google Sheets; SQL comfort an advantage
- Experience with launching new channels: test & learn mindset
- Strong knowledge about creative trends in the German market & ability to translate trends into actionable campaigns
- Creative & analytical: You find hooks, brief strongly, evaluate UGC/video based on performance signals. We are looking for a hands-on manager who occasionally shoots products, organises photoshoots, and actively nurtures our online community.
- German C1 and English C1 for collaboration with the French team
- Nobody can meet all requirements - please apply even if you don't meet all requirements 🌻
Benefits
- Attractive remuneration with performance-related pay
- Building a fast-growing startup in the organic / e-commerce segment
- Very high learning curve with impact from a startup combined with knowledge from a scale-up
- Great team that has high standards and takes care of each other
- Flexible working hours that you can arrange according to your needs
- Hybrid workplace in Berlin (approx. 3 days/week in the office)
- 30 days paid vacation per year - we love good work, but also healthy leisure time
- Regular team events - offsites in France and additionally in Germany
- Learning budget that you can spend on further training - up to 2000€/year
- Free Ackerherz membership and an additional 20% discount on everything in our shop
Job title
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