Head of Digital Marketing overseeing digital strategy and operations for Immediate Live's events. Managing a central digital team and collaborating with senior marketing leaders during maternity cover.
Responsibilities
Lead the central function digital operations and execute digital strategies aligned with department organisational goals.
Manage and motivate the Senior Paid Social Exec, PPC Exec, and SEO & Content Exec, fostering a high-performing and positive team culture.
Oversee and optimise all digital channels, including paid social, PPC, SEO, email marketing, and organic social.
Work closely and collaboratively with the Marketing Director, Senior Marketing Manager, and UX and CRO Lead to ensure digital activity supports central and event marketing strategies.
Oversee Email and Organic Social strategy and delivery within event marketing teams, providing best practice guidance and support.
Drive digital transformation projects, embedding new digital capabilities and promoting innovation.
Monitor and report on digital marketing performance, using data-driven insights to inform decisions and optimise campaigns.
Ensure continuity and stability of digital leadership during the maternity cover period, maintaining clear documentation and processes for ongoing work.
Build strong relationships with internal teams and external partners to ensure seamless campaign delivery.
Ensure all digital communications are accurate, on brand, and compliant with GDPR and best practice.
Requirements
Proven experience in a Head of Digital Marketing or Senior Digital Marketing Manager role, ideally within the events or ticket selling industry.
Strong leadership and line management skills, with the ability to motivate and develop digital teams.
Expertise in paid social, PPC, SEO, email marketing, and organic social.
Demonstrable experience in digital transformation and innovation.
Excellent project management, organisational, and time management skills.
Strong analytical skills, with the ability to make data-driven decisions.
Excellent communication and stakeholder management skills, with a collaborative approach to working with senior colleagues.
Up-to-date knowledge of digital marketing trends, tools, and best practices.
Working knowledge of GDPR and digital marketing compliance.
Ability to quickly adapt and deliver results within a short-term engagement.
Benefits
A relaxed working environment with regular socials including a summer festival
Supportive well-being initiatives and benefits, talks & workshops, and Mental Health First aiders & Champions
25 days holiday plus a day for your birthday. Our offices will be closed between Christmas and New Year’s which are in addition to your annual entitlement
Claim back everyday health care cost with Medicash our Health Cash back plan
Lease an Electric vehicle through our EV salary sacrifice scheme
Tailored training and development through both our inhouse learning platform and LinkedIn Learning
A progressive and transparent culture focused on your development
Flexible / hybrid working plus early finish Fridays
Cycle to work scheme
Enhanced Family Policies including paternity, adoption and surrogacy leave. We also provide a pregnancy loss, fertility, and carers policy
Competitive pension plans and Life Assurance
A newly renovated modern office with lots of collaborative spaces
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