Program Manager driving retention & programs across the JAPAC geo at Adobe. Collaborating with Retention Sales & Operations teams to manage attrition risk, renewals, and upsell.
About the role
- Marketing Program Manager designing and executing multi-channel campaigns for Brevo. Collaborating across teams to drive engagement, pipeline, and revenue in a growth-focused environment.
Responsibilities
- Support the definition of our Marketing strategy: Identify target accounts and segments, set campaign objectives aligned to pipeline and revenue goals.
- Plan & Execute Campaigns: Launch multi-channel ABM campaigns (email, LinkedIn, web, events, etc.) with tailored messaging and content for key accounts.
- Collaborate Across Teams: Align with Sales, Central & local Marketing on target accounts, value propositions, and campaign timing.
- Content & Personalization: Work with our content factory team to produce campaign-specific assets that engage decision-makers.
- Measure & Optimize: Track campaign performance, analyze engagement and pipeline impact, and adjust campaigns based on insights.
- Reporting: Share clear dashboards and readouts with leadership to highlight pipeline contribution and campaign ROI.
- Stay Ahead: Keep up with ABM best practices, experiment with new tactics, and improve Brevo’s ABM playbook.
Requirements
- Targeted marketing mindset: Ability to segment audiences, prioritize accounts, and think strategically about who to engage and how.
- Program management skills: Experience designing, executing, and measuring marketing programs or campaigns with clear objectives and results.
- Cross-functional collaboration: Work seamlessly with Sales, Marketing, and other teams to align on priorities, campaign planning and messaging.
- Data-driven mindset: Track performance, analyze results, and make insights-based decisions to improve outcomes.
- Strategic and tactical balance: Ability to combine long-term planning with day-to-day execution in a fast-paced environment.
Benefits
- Meal vouchers - Swile (€12.50 per day)
- Excellent private health care, 70% covered by the company
- RTT (reduced working time days)
- Inter-office trips
- Works council benefits (Leeto)
- Social, environmental and LGBTQIA+ committees focused on social and environmental initiatives
- Several services related to prevention, health and personal and professional well-being on the Welii platform
- Very competitive referral program
- Second parent leave: 1 month of fully paid leave
- Kids leave: additional time off when your children are ill and need you
- English classes and access to over 155,000 courses on Udemy
- Budget to support your home workspace
- Relocation package for international hires
- Sustainable Mobility Package if you choose to commute by mechanical or electric bike
- ...and more!
Job title
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Not specified
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