Growth Marketing Manager managing paid acquisition campaigns for Speak, focusing on user growth across France. Collaborating with design and analytics teams to optimize campaign performance.
Responsibilities
Campaign management: execute, monitor, and optimize campaigns to achieve LTV:CAC and subscription targets.
Creative testing: collaborate with the design team to rapidly test and iterate ad creatives.
Data analysis: monitor performance daily to identify optimization levers and learning opportunities.
Cross-functional collaboration: work closely with central teams, design, analytics, and content to align strategies and maximize results.
Strategic growth initiatives: test, discover, and manage new acquisition channels to drive user growth.
Requirements
6+ years of hands-on experience managing paid acquisition campaigns (Meta, Google)
Strong background in optimizing performance-driven campaigns (LTV:CAC ratio)
Proficiency in campaign-level data analysis and rapid A/B testing
Highly creative with proven experience working with design teams to optimize ads and landing pages
Ability to translate complex data into clear, actionable insights
Experience with subscription-based apps or mobile gaming
Experimental mindset and enthusiasm for testing new channels
Knowledge of full-funnel marketing, including retention/CRM
Native French speaker. Additional European languages (Italian, Spanish, Polish, etc.) are a plus.
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