PU
PurpleVP of Consumer Growth
Vice President of Consumer Growth overseeing relationships and strategies for Purple's consumer base via the Purple ConneX app. Collaborating with leadership to accelerate business growth and customer engagement.
About the role
- Own the growth engine: scale user acquisition across paid and organic channels (Search, Social, Display, Video, Partnerships, SEO, Content).
- Experiment relentlessly: design, launch and evaluate growth experiments to find scalable levers.
- Optimise funnels: work closely with product, design, and engineering to improve conversion rates across website, landing pages, email, and app.
- Work with data: turn insights into strategy; build dashboards and frameworks that cut through noise and point to clear action.
- Collaborate and enable: partner with creative teams, agencies, and internal stakeholders to execute at pace.
- Think strategically: balance short-term acquisition targets with long-term brand and retention growth.
Requirements
- Impact: Your work will be central to our growth trajectory – every test, every campaign, every insight matters.
- Solid experience in performance/growth marketing.
Benefits
- Autonomy: We’ll back you to run with ideas and own outcomes.
- Growth: This is the perfect role for someone ambitious – the scope is wide and the career path is upwards.
- Team: You’ll work with a sharp, motivated, and supportive group who value collaboration and results.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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