Demand Generation leader shaping marketing strategies for Harvey’s AI products in legal services. Building scalable marketing efforts to drive awareness and revenue.
About the role
- Demand Generation Manager responsible for scaling marketing campaigns across Europe at fintech startup Swan. Leading the Demand Generation team and collaborating with Sales on high-impact campaigns.
Responsibilities
- Lead our Demand Generation team, taking full responsibility for team performance, engagement, and development.
- Run targeted B2B marketing campaigns: Build and manage marketing campaigns that focus on high-value business customers.
- Work closely with the Sales team to create and update lists of target companies, using data insights to reach the right prospects at the right time.
- Support marketing efforts around industry events and conferences to generate leads and drive sales opportunities.
- Create repeatable, scalable frameworks for account-based marketing (ABM), lead nurturing, and sales enablement for enterprise clients.
- Run paid search, paid social, and other digital acquisition channels with measurable MQL/SQL targets.
- Analyze the user journey, optimize conversion funnels, and coordinate content and automation to drive engagement and retention.
- Use BI tools and CRM data to track performance, identify gaps, and iterate strategies quickly.
Requirements
- 5/7+ years of hands-on experience in B2B growth, ideally focused on enterprise accounts and demand generation.
- Proven experience running targeted marketing programs across multiple channels - including online ads, LinkedIn, Reddit, digital billboards, corporate gifts, and other platforms - with a track record of generating measurable sales results.
- Hands-on experience with paid search and paid social campaigns, with a results-oriented mindset.
- Strong technical literacy: marketing automation, CRM, BI tools, data enrichment, tagging, and workflow automation.
- HubSpot + N8N experience is a plus.
- Data analysis proficient with the ability to turn insights into growth opportunities.
- Comfortable working with numbers and metrics - skilled at tracking how leads move through the sales process, finding ways to improve results, and using performance data to make campaigns more effective and show clear return on investment.
- Excellent communication and teamwork skills with the ability to work effectively with sales, product, and marketing teams.
Benefits
- 25 days + RTT
- Meal Vouchers: We provide a meal voucher card to cover your meals on work days.
- Transport: Monthly mobility package for employees.
- Health insurance (mutuelle): Alan.
- Sports: Thanks to our partnership with Classpass and Gymlib, you can enjoy advantageous discounts on subscriptions.
- Well-being support: access to Moka Care for mental health and wellness.
- Hybrid remote policy: We offer the possibility of working from home for 2 days per week.
- Offsite: Once a year we gather to reconnect, deep-dive into big topics, and relax.
Job title
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