Senior Brand Manager responsible for growing craft whiskey brands globally at Campari Group. Leading strategic initiatives and product development to expand the brand's market presence.
Responsibilities
Proactively contributes to the strategizing, activation and expansion of the Craft Whiskey portfolio globally.
Collaborates across global markets and at all levels in the organization.
Leads the strategic thinking and implementation of the Craft Whiskey portfolio, managing all stages of the brand positioning process.
Develops marketing toolkits/strategic decks to guide local markets.
Leads the NPD process for the American Whiskey portfolio in collaboration with counterpart.
Assesses opportunities and localization efforts for new products and drives internal innovation processes.
Requirements
>10 years cumulative of Business Management, ideally within the Beverage and/or premium FMCG industries, with demonstrated career progression and leadership.
Strong preference for a candidate with experience in premium Whisk(e)y
Preference for a candidate with global experience.
Experience in delivering NPD outputs through strong cross-functional teamwork with Supply, Finance and Lead markets.
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