Brand Manager responsible for strategic marketing of FMCG brands in a dynamic environment. Collaborating across departments to enhance brand visibility and profitability in Belgium.
About the role
- Director of Global Brand Marketing at Coach leading global brand strategies and campaigns. Collaborating with regional markets and cross-functional teams for impactful brand execution.
Responsibilities
- Lead the development and execution of global brand strategies and campaigns to drive cultural relevance, brand heat, and long-term equity.
- Partner closely with regional markets, creative agencies, and cross-functional teams to bring the brand to life consistently and impactfully across the globe.
- Shape the editorial marketing calendar – leading the development and prioritization of marketing messages across the globe, informed by consumer insights and research.
- Help set the global vision and partner closely with key cross-functionals such as consumer insights, media, talent, influencer, and press to drive global impact.
- Empower markets to localize with intention, ensuring brand storytelling is cohesive, modern, and resonant across channels and cultures.
Requirements
- 10+ years’ experience in brand marketing, integrated marketing planning
- Exceptional organization skills, with thorough attention to detail.
- Excellent communication skills, both written and verbal.
- Ability to prioritize, be nimble, and adaptable while meeting deadlines.
- Driven self-starter with comfort operating in areas of ambiguity.
- Curiosity and resourcefulness, ability to proactively identify and resolve problems.
- Bias toward action, with the ability to work independently.
- Proficient in Microsoft programs.
- Proven track record for creating integrated campaign and driving business.
- Thought leadership in innovation, customer experience, content and integration within customer journeys.
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- 401 (K)
- Paid Paternity and Maternity leave
- Commuter Benefits
- Disability insurance
- Tuition assistance
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