CA
Capital.comData Analyst
Data Analyst joining the Marketing Analytics team to analyze data and improve marketing efficiency. Collaborate with cross - functional teams to ensure data quality and support marketing initiatives.
About the role
- Serve as the global subject matter expert for marketing analytics, providing a unified and comprehensive view of our brand and campaign performance across all channels and regions.
- Analyze a multitude of marketing inputs and outputs to generate deep, actionable insights, translating complex findings into clear, concise, and compelling recommendations for marketing leadership and cross-functional partners.
- Oversee the development and implementation of robust measurement frameworks to evaluate the ROI of marketing campaigns and initiatives, utilizing econometrics models, incrementality solutions, and modern attribution.
- Lead efforts to democratize marketing data by creating and maintaining integrated dashboards and data visualizations that provide self-service access to key insights across the organization.
- Define and champion the strategic roadmap for our marketing analytics technology stack, ensuring the integrity and accessibility of data for a holistic view of customer journeys and campaign performance.
- Develop and manage the marketing analytics testing agenda to inform strategic decisions and optimize global campaign performance.
- Manage and partner with agency resources, providing clear direction and oversight to ensure deliverables are high-quality and aligned with business objectives.
- Collaborate with engineering, data science, and finance teams to ensure data pipelines and tools are robust, scalable, and meet the evolving needs of the marketing organization.
- Serve as a key strategic partner to marketing leaders and regional teams, advising on data-driven approaches to optimize marketing spend and resource allocation.
Requirements
- 5-7+ years of experience in a hands-on, dedicated marketing analytics or a similar data-focused role.
- Demonstrated expertise in marketing measurement, including attribution modeling, econometrics (MMM), and campaign performance analysis.
- Strong proficiency in leveraging analytical tools and platforms (e.g., SQL, Python/R, BI tools like Tableau/Looker) to extract and analyze data.
- Exceptional analytical and problem-solving skills, with the ability to translate complex data into clear, actionable insights and strategic recommendations.
- Superior communication and presentation skills, capable of influencing and collaborating effectively with stakeholders at all levels.
- Bachelor's degree or equivalent practical experience in Marketing, Business, Statistics, or a related field.
Benefits
- Medical, Dental, and Vision Insurance
- A 401(k) plan with company matching and immediate vesting
- An Open Time Off policy (OTO) so you have maximum opportunity to disconnect and recharge, with no tenure-based vacation accruals required
- 80 hours of sick time upon hire, refreshed annually
- Up to 12 paid holidays per calendar year
- Sonos offers a generous paid leave program for new parents or to care for a family member with a serious health condition, as well as short- and long-term disability for your own medical condition
- Company-paid Disability, Life, and AD&D Insurance
- Voluntary benefits, including Voluntary Life, AD&D, Accident, and Pet Insurance
- Mental health benefits to support your holistic well-being
- A generous employee discount program & Sonos Radio HD - on us!
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