Hybrid Founding Marketer

at Airtree

• Job title: Founding Marketer
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Sydney, Australia

About the role

• First marketing hire defining and dominating the AI agent-driven customer intelligence category at Twine. Lead strategic marketing initiatives and campaign executions to establish market presence.

Responsibilities

• Define the category positioning. Create the definitive narrative for AI agent-driven customer intelligence that the entire market will follow.
• Build demand for what doesn't exist yet. Educate sophisticated B2B buyers on why scattered customer signals are costing them millions in missed opportunities.
• Craft campaigns that sell the future. Develop content and messaging that transforms "we don't know we need this" into "we can't survive without this".
• Orchestrate world-class execution. Collaborate with our Design Lead and contractors to produce campaigns that set the standard for B2B marketing.
• Establish thought leadership. Position our company as the definitive voice on customer intelligence transformation.
• Build marketing systems that scale. Create repeatable playbooks that turn Twine's growth from linear to exponential.

Requirements

• Strong experience in brand marketing, growth marketing, or demand generation (ideally B2B SaaS).
• Proven ability to build brand awareness and drive lead generation in new or emerging categories.
• Strategic thinking with execution skills. You can define the plan and make sure it ships by mobilizing the right people.
• Content strategy expertise. You know what content types build trust and how to distribute them effectively.
• Pragmatic mindset. You know when to focus on craft and when to just get shit done.
• Generalist thinking with deep marketing expertise. You love wearing multiple hats while bringing serious skill to your craft.
• Comfortable with rapid learning and experimentation. No specialists here, we expect everyone to push their boundaries.
• Passion for using AI to solve real problems and automate recurring work.
• ****Bonus Points**
• Experience running multi-channel campaigns (content, social, PR, partnerships, paid)
• Track record of using content to drive pipeline, not just clicks or impressions
• Has built or redefined brand awareness in a new or emerging category
• Experience at early-stage companies where you've had to figure things out from scratch
• Hands-on enough to write/plan campaigns, but experienced in directing contractors and agencies

Benefits

• Strong equity package. All early team members receive meaningful ownership in Twine's success.
• Competitive salary for our stage and the Sydney market.
• In-person collaboration. Work alongside a brilliant team in Sydney.
• High impact, high autonomy. Your work directly shapes the product and company.
• Learning budget. We invest in your growth and expect you to push your boundaries.
• Latest tools and equipment. Whatever you need to do your best work.