Field Marketing Manager driving growth in DACH market for Agicap. Managing campaigns, collaborations, and brand positioning in cash flow management solutions.
Responsibilities
Plan and manage marketing campaigns to drive lead generation in the DACH market
Utilise a mix of marketing channels to build awareness and progress prospects through the funnel
Collaborate with headquarters to execute localised performance marketing campaigns and strategically place content in diverse media
Optimise new and existing partnerships with the Partnerships team
Manage field and regional events, both virtual and in-person, including logistics and speaker coordination
Communicate plans and details across teams to build strong relationships and alignment
Analyse KPIs and insights to target prospects effectively and optimize campaign performance
Stay informed on industry trends to target messaging effectively
Refine activities to maximise ROI and focus on demo and MRR (monthly recurring revenue) generation
Collaborate with sales teams to ensure effective enablement and follow-up
Cultivate the AGICAP brand as a leading authority in cash flow management software in the DACH market
Independently manage projects, including customer video testimonials, from requirements gathering to completion
Requirements
Fluency in German, with strong business proficiency, English required as well
3-5 years of experience in a rapidly evolving environment, preferably within the B2B SaaS sector, with a focus on mid-market companies
A highly sales-oriented mindset
Exceptional project management abilities coupled with excellent communication skills.
Ambitious, goal-driven, and hands-on approach to tasks
Proven ability to work both independently and in a structured manner, effectively managing multiple tasks simultaneously
Enthusiastic team player dedicated to achieving collective success
Experience of working with complex teams and across multiple geographies and cultures
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