Hybrid Field Marketing Manager – German Speaking

at Agicap

• Job title: Field Marketing Manager – German Speaking
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: No Education Requirement
• Location requirements: Hybrid, Berlin, Germany

About the role

• Field Marketing Manager driving growth in DACH market for Agicap. Managing campaigns, collaborations, and brand positioning in cash flow management solutions.

Responsibilities

• Plan and manage marketing campaigns to drive lead generation in the DACH market
• Utilise a mix of marketing channels to build awareness and progress prospects through the funnel
• Collaborate with headquarters to execute localised performance marketing campaigns and strategically place content in diverse media
• Optimise new and existing partnerships with the Partnerships team
• Manage field and regional events, both virtual and in-person, including logistics and speaker coordination
• Communicate plans and details across teams to build strong relationships and alignment
• Analyse KPIs and insights to target prospects effectively and optimize campaign performance
• Stay informed on industry trends to target messaging effectively
• Refine activities to maximise ROI and focus on demo and MRR (monthly recurring revenue) generation
• Collaborate with sales teams to ensure effective enablement and follow-up
• Cultivate the AGICAP brand as a leading authority in cash flow management software in the DACH market
• Independently manage projects, including customer video testimonials, from requirements gathering to completion

Requirements

• Fluency in German, with strong business proficiency, English required as well
• 3-5 years of experience in a rapidly evolving environment, preferably within the B2B SaaS sector, with a focus on mid-market companies
• A highly sales-oriented mindset
• Exceptional project management abilities coupled with excellent communication skills.
• Ambitious, goal-driven, and hands-on approach to tasks
• Proven ability to work both independently and in a structured manner, effectively managing multiple tasks simultaneously
• Enthusiastic team player dedicated to achieving collective success
• Experience of working with complex teams and across multiple geographies and cultures

Benefits

• Health insurance
• Professional development opportunities
• Flexible work arrangements