Field Marketing Manager leading Southern Europe field programs (France, Italy) to build pipeline and run events for Cockroach Labs.
Responsibilities
Plan and execute Southern Europe field marketing programs, initially focusing on France and Italy.
Build and execute the Southern Europe Field Marketing plan working closely with Regional sales teams and Field Marketing leads.
Manage program spend and own KPI tracking, sharing results and recommendations with the wider marketing team.
Plan, coordinate and deliver regional events such as conferences, roundtables, webinars, and technical workshops.
Oversee event logistics including venue selection, catering, swag, prize draws and promotional materials.
Partner with the design team to produce event collateral such as booth designs, banners, handouts, and social media assets.
Collaborate cross-functionally to drive event attendee recruitment, lead capture, data upload, and follow-up campaigns (including AI-driven initiatives).
Work with regional partner teams to plan and execute local partner marketing events and programs.
Work with content, product marketing teams and sales engineering to define speaking engagements and relevant topics.
Analyze competitor activities and industry trends to identify new event formats and engagement models.
Contribute insights to refine and expand field programs and improve strategy going forward.
Requirements
5-7+ years of relevant experience, with 2-3+ years of field marketing experience.
Fluency in English and French or Italian.
Must be based in London, UK.
Strong project management abilities and proven track record of running multiple programs simultaneously.
Excellent communication and interpersonal skills; ability to collaborate effectively with local Sales teams.
Proficiency with marketing and AI tools, CRM platforms (e.g., Salesforce), Google Workspace, ChatGPT, and event management systems.
Creative problem-solving skills paired with a strong attention to detail.
Ability to work independently, take initiative, and thrive in a fast-paced environment.
A data-driven mindset, with the ability to analyze results and adapt strategies for maximum impact.
Benefits
Stock Options
Medical Insurance
Professional Development Funds
Flexible Time Off
Paid Holidays
Paid Sick Days
Paid Parental Leave
Mental Wellbeing Benefits
And more!
Job title
Field Marketing Manager, French or Italian Speaker
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