VP of Provider Marketing Loyalty leading a team to architect and scale a B2B loyalty program. Driving provider engagement and growth for the healthcare financial services sector.
Responsibilities
Architect, launch, and scale a B2B loyalty program
Lead a team of marketers for provider engagement
Implement a pilot test program and design the loyalty framework
Curate exclusive virtual and in-person events
Establish key performance indicators to measure program ROI
Requirements
Bachelor's degree OR high school diploma and 10+ years experience in credit card or financial services marketing
8+ years of professional work experience in Marketing
3+ years experience in loyalty or community marketing, event marketing, direct mail, email, digital, social marketing, campaign strategy and execution
3+ years of project management experience
Strong analytic skills and mindset
Benefits
Flexibility to work from home or office
White-glove support services
Employee Resource Groups (ERGs) participation
Job title
VP, Provider Marketing Loyalty Leader – Health & Wellness
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