Hybrid VP, Provider Marketing Loyalty Leader – Health & Wellness

Posted 33 minutes ago

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About the role

  • VP of Provider Marketing Loyalty leading a team to architect and scale a B2B loyalty program. Driving provider engagement and growth for the healthcare financial services sector.

Responsibilities

  • Architect, launch, and scale a B2B loyalty program
  • Lead a team of marketers for provider engagement
  • Implement a pilot test program and design the loyalty framework
  • Curate exclusive virtual and in-person events
  • Establish key performance indicators to measure program ROI

Requirements

  • Bachelor's degree OR high school diploma and 10+ years experience in credit card or financial services marketing
  • 8+ years of professional work experience in Marketing
  • 3+ years experience in loyalty or community marketing, event marketing, direct mail, email, digital, social marketing, campaign strategy and execution
  • 3+ years of project management experience
  • Strong analytic skills and mindset

Benefits

  • Flexibility to work from home or office
  • White-glove support services
  • Employee Resource Groups (ERGs) participation

Job title

VP, Provider Marketing Loyalty Leader – Health & Wellness

Job type

Experience level

Senior

Salary

$130,000 - $210,000 per year

Degree requirement

Bachelor's Degree

Location requirements

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