Associate Manager supporting planning and execution of luxury events for Constellation Brands' Wine & Spirits Division. Collaborating with internal teams and managing vendor relationships for successful event delivery.
About the role
- Event & Community Manager responsible for scaling Alternative Payments’ presence in the IT services ecosystem. Leading event strategy and community initiatives for a global FinTech team.
Responsibilities
- Own Alternative Payments’ annual event calendar (conferences, trade shows, webinars, roadshows, customer meet-ups).
- Manage event budget ($500K-$1M), logistics, vendor relationships, booth design, and onsite team coordination.
- Partner with Sales, Partnerships, and Customer Success to maximize ROI (pre-event campaigns, onsite demos, post-event follow-up).
- Develop scalable playbooks to ensure consistent, repeatable execution.
- Build and manage Alternative Payments’ community presence (peer groups, user forums, Slack/LinkedIn groups, ambassador programs).
- Act as the point person for associations, peer groups, and ecosystem partners.
- Launch and moderate digital community initiatives (AMAs, customer spotlight programs, online discussions).
- Design and run advocacy initiatives such as customer advisory boards, reference programs, and testimonial pipelines.
- Present in webinars organized by Marketing and industry partners, helping communicate key messages and insights.
- Collaborate with Marketing to enable cross-marketing initiatives by facilitating introductions and joint content opportunities with industry partners.
- Partner with Marketing to produce event and community content: abstracts, panel prep, recap blogs, and social campaigns.
- Drive engagement through creative tactics (gamification, leaderboards, recognition programs).
- Capture field and community insights to inform Sales, Marketing, and Product.
- Track and report KPIs, including:
- Event ROI (pipeline influenced/sourced, cost per SQL).
- Community growth and engagement (active members, participation).
- Advocacy expansion (case studies, references, testimonials).
- Provide leadership with post-event reports and recommendations for improvement.
Requirements
- 3–5+ years of experience in event management, field marketing, or community management (B2B SaaS or FinTech preferred).
- Familiarity with event platforms (Whova, Splash, ON24, Eventbrite) and community tools (Slack, Discord, LinkedIn).
- CRM/marketing automation experience (HubSpot, Salesforce, etc.) a strong plus.
- Excellent communicator, presenter, and storyteller — able to connect with partners, customers, and internal teams.
- Strong project manager with the ability to juggle multiple deadlines and stakeholders.
- Creative, entrepreneurial mindset with a bias for action in high-growth environments.
- Deep understanding of the MSP ecosystem (peer groups, associations, major conferences such as ASCII, IT Nation, MSPGeekCon, ChannelPro, Robin Robins) strongly preferred.
- Willingness to travel across North America (~35–55%).
Benefits
- Competitive salary tailored to your experience, skills, and expertise.
- Equity opportunities so you can share in our growth and success.
- Unlimited PTO and flexibility when you need it most – because work-life balance matters.
- Learning & development stipend to help you grow and do your best work.
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