Work directly with founders, sellers, and marketers to build a field marketing strategy that generates millions in pipeline directly influenced by experiences.
Plan executive dinners where prospects become customers and curate a customer advisory board that generates authority-building content.
Identify and prioritize conferences and events that align with target customers and build a presence that makes Plain the obvious choice.
Track and analyze event ROI obsessively to determine what drives real pipeline versus vanity metrics.
Collaborate closely with Sales to ensure seamless handoff of qualified leads from events.
Position Plain as the category leader in B2B support by hosting conversations that shape the industry.
Plan new initiatives and bold experiments, including pop-up activations and unconventional digital experiences.
Requirements
3-5+ years of field marketing, event marketing, or similar experience at B2B startups.
Hands-on experience building field marketing programs from scratch.
Can point to specific deals you influenced or accelerated—not just leads generated.
Scrappy, strategic, and tie every experience to GTM strategy and revenue goals.
Exceptional organizational and project management skills: can juggle multiple events simultaneously.
Willing to travel for events and on-site activations.
Comfortable with high-touch, customer-facing roles (not behind-the-scenes).
Comfortable with ambiguity and working at an early-stage company.
Legally authorized to work in the United States.
Willing to work in-person in the San Francisco office at least 3 days per week.
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