Marketing Manager leading corporate marketing initiatives and events for CTV advertising at tvScientific. Overseeing integrated campaigns and enhancing brand visibility and operational efficiency.
About the role
- Events Marketing Manager leading planning and execution of events for Yubico, a provider of hardware authentication security keys. Driving B2B event strategy and engagement across key verticals.
Responsibilities
- Own the end-to-end execution of Yubico events program, including trade shows and activations for small to medium size events.
- Lead pre- and post-event promotional efforts including email, paid media, signage, and on-site collateral.
- Manage all event logistics: booth design and production, vendor negotiations, shipping, on-site staffing, setup, and budget.
- Drive attendee engagement through creative experiences, demos, giveaways, and value-added interactions.
- Track performance metrics including lead capture, engagement, influenced pipeline, and ROI.
- Maintain a detailed calendar of upcoming events, deadlines, and budget allocations.
- Identify new event opportunities based on market trends and strategic growth areas.
- Manage event agencies, vendors, freelancers, or contractors when needed, including gifting and merchandising vendors.
- Event lead flow management including post-event attendee list clean up, formatting pre-event attendee lists, managing list uploads with marketing ops.
- Support team on initiating research and evaluation of event sponsorships.
- Manage events marketing inventory including restocking event materials.
- Ensure brand consistency and quality across all touchpoints.
- Travel to events as needed, up to 3-5 times per year.
Requirements
- Must be located in the San Francisco Bay area. Our HQ is in Santa Clara in the Techmart building.
- 5+ years of B2B marketing experience, with 3+ years managing trade shows and industry events.
- Experience in cybersecurity sectors preferred.
- Strong project management and organizational skills.
- Excellent written and verbal communication skills.
- Experience with tools such as Salesforce, HubSpot and Google Workspace.
- Ability to travel up to 35% as required for event execution.
- Creative thinker with a data-driven mindset and strong attention to detail.
- Knowledge of Cvent, Salesforce.com, Marketo, Figma and WordPress systems is a plus.
Benefits
- Yubico Values: We work to ensure that our employees have an open space to have their voices amplified to create a workplace where everyone feels like they belong. Aligned with this, our employees have created some pretty cool Employee Resource Groups: YubiPride, YubiBIPOC, YubiSustainability and YubiWomen. Additionally, Yubico donates YubiKeys to organizations in need all over the world (you can read more about our work here).
- Social Connection: Relationships and connectedness matter, and we love spending time with our team! Our virtual workspace keeps us connected day-to-day whether it's through Yubico celebrating wins or our buzzing Slack communities. Check out our Life at Yubico Page on LinkedIn and our awards here.
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