Event Marketing Manager at Gradient Labs, responsible for impactful event strategies and execution in targeting financial institutions with AI solutions.
Responsibilities
Design and execute a high-impact event roadmap (conferences, roundtables, and bespoke dinners) that supports our aggressive sales goals.
Own and deliver the full marketing strategy for major tentpole events, including regional data strategies and targeted audience building.
Track attendee acquisition and lead capture meticulously, ensuring event activities deliver SQLs and a clear ROI.
Partner with Sales, Product, and Design to align event messaging, coordinate speaker sessions, and ensure our AI agent is presented flawlessly.
Collaborate with the wider marketing team to drive 360-degree campaigns—promoting events via email, social, and PR to maximize reach.
Manage the event budget, vendor relationships, and onsite logistics to ensure a premium experience for every attendee.
Requirements
Proven experience in B2B event marketing, ideally within Fintech or high-growth SaaS environments.
The ability to manage multiple moving parts—from vendor contracts and travel coordination to creative collateral and budget forecasting.
Strong ability to brief designers, coach internal speakers, and negotiate with external partners or influencers.
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