Promotions and Events Manager at Volkswagen Group Africa leading Audi events and promotional strategies. Key responsibilities include execution of events, brand management, and collaborating across teams.
Responsibilities
Lead the planning and execution of national and regional Audi events in collaboration with Marketing Communications.
Manage end-to-end event implementation, including vendor sourcing, RFP processes, and coordination with external agencies.
Oversee all event and promotional activities to ensure alignment with Audi brand standards.
Identify and evaluate promotional opportunities that enhance brand visibility and positioning.
Maintain event calendars, monitor budgets, and ensure cost-effective delivery of all promotional activities.
Requirements
Minimum 5 years Marketing experience, preferably within an automotive or luxury brand environment.
Proven experience in event management, including large-scale launches and brand activations.
Strong understanding of brand management and brand image development.
Bachelor’s Degree or National Diploma in Marketing or Communications
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