Lead EMEA AppWorld roadshows and flagship events for F5 (application delivery and security). Manage logistics, vendors, budgets, Cvent, and cross-functional regional execution.
Responsibilities
Lead the EMEA events portfolio, including technology and cloud - alliance programmes.
Lead AppWorld Roadshow execution across EMEA, including venue sourcing, budget management, vendor coordination, and timeline development.
Serve as the liaison between the global AppWorld flagship programme and AppWorld Roadshows, ensuring timely communication and alignment of messaging, content, and deliverables.
Collaborate closely with EMEA field and channel marketing teams to tailor experiences for local audiences while maintaining global consistency.
Own and manage event timelines and project plans, track milestones and coordinate inputs from global and local stakeholders.
Manage venue sourcing and contracting for EMEA AppWorld Roadshows and selected third-party events.
Develop and maintain detailed run-of-shows, staffing plans, and logistics documentation.
Act as the primary point of contact for EMEA-based vendors, including AV, production, creative, and promotional suppliers.
Responsible for building programme in Cvent including event registration, communications, mobile app and agenda.
Champion data driven decision making through collaboration with Marketing Ops to integrate event platforms and deliver actionable reporting on attendance, engagement, and pipeline impact.
Monitor and track budgets, invoices, and POs to ensure financial accuracy and compliance.
Support lead capture, audience engagement, and post-event reporting in partnership with sales and marketing operations.
Represent the Global Events team in EMEA meetings and planning forums; escalate risks and share best practices with the wider team.
Drive analysis and market research to benchmark current event performance and shape future global event strategy in partnership with EMEA stakeholders.
Requirements
Proven experience (5+ years) in delivering high-impact B2B events across EMEA, preferably in the technology sector.
Hands-on experience with venue sourcing and contracting in Europe and META.
Cvent proficiency is required.
Comfortable working in a matrixed, global environment with stakeholders across marketing, sales, and executive leadership.
Excellent project management and organisational skills with the ability to handle multiple workstreams simultaneously.
Collaborative team player who can work independently while also contributing to a broader team mission.
Clear and confident communicator, with a keen eye for detail.
Flexible, proactive, and calm under pressure, with a solutions-first mindset.
Familiarity with enterprise technology topics including cloud, security, networking, and AI is a plus.
Benefits
Hybrid work arrangement: Hybrid : Employees within 30 commutable miles of an F5 office are required to work from the office a minimum of 30 business days per quarter.
Remote option: Remote : Primarily work from designated home location but can come into an F5 office to work or travel to an offsite location as needed.
Reasonable accommodations for candidates (contact [email protected]).
Human-first culture prioritising diversity, inclusion and growth (Life at F5 language).
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