Engagement Assistant Manager driving customer engagement strategies at Lloyds Banking Group. Collaborating on digital initiatives to transform customer experiences in financial services.
Responsibilities
Supporting the onsite strategy: support the Engagement Managers to define and succeed in their onsite strategy and plans for Products, Services and features by understanding the key drivers of performance
Performance analysis: Scrutinise complex data to determine what works. Plan and deliver future activities based on your analysis.
Content development: Work with collaborators to create content that guides customers through their journey, increasing awareness and helping them improve their existing products.
Ideation: Explore new ideas to engage our customers and create A/B test plans to optimise existing messaging
Digital estate management: Enforce digital estate principles, question missed opportunities, and guarantee the estate is fully applied for your product/service.
Requirements
Demonstrable creative, on-brand copy writing skills and of crafting customer centric communications
Demonstrable experience using Adobe Target, Workfront, PowerBi, to interpret data.
Confidence, adaptability, and the ability to focus on the big things that matter
Strong interpersonal and communication skills to work closely with and influence multiple collaborators, building lasting cross-functional relationships.
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