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Hybrid EMEA Loyalty Marketing Manager
Posted 2 weeks ago
About the role
- Develop and implement regional loyalty marketing strategies aligned with Resideo’s global loyalty vision and EMEA market objectives.**• Partner with wholesalers across the UK, Germany, the Netherlands, and other key markets to define joint go-to-market activities.**• Localize global campaign frameworks to meet the needs of contractors in EMEA.**• Align with the Loyalty leadership team to execute program milestones, including regional launches and ongoing growth initiatives.**• Plan and launch co-branded loyalty campaigns with wholesalers, including email, digital, in-branch, and event activations.**• Drive contractor engagement campaigns highlighting Pro PERKS benefits, product certificate promotions, and reward awareness.**• Support the creation of marketing toolkits, ensuring alignment with Resideo’s Design Language System (DLS).**• Create training guides, communication plans, and onboarding tools to support wholesalers and contractors.**• Facilitate program onboarding and awareness webinars tailored for regional markets.**• Partner with sales and marketing teams to ensure consistent messaging and adoption of Pro PERKS dashboards and program features.**• Track KPIs including program enrollment, contractor engagement, and campaign ROI.**• Report insights on regional Pro PERKS performance to leadership.**• Monitor the effectiveness of communication strategies and marketing toolkits, recommending improvements.**• Act as the regional marketing liaison between global loyalty, local sales, and channel teams.**• Collaborate with product marketing, operations, IT, and finance to ensure aligned execution of loyalty campaigns.**• Share regional insights and best practices with global counterparts.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or related field.**• 4–7+ years of experience in B2B channel marketing, loyalty marketing, or contractor/wholesaler engagement.**• Proven success in executing co-branded programs and managing regional partner relationships.**• Strong project management and organizational skills with the ability to manage multiple initiatives across markets.**• Proficiency with CRM, PRM, and marketing tools (e.g., Salesforce, Impartner, HubSpot/Marketo).**• Excellent written and verbal communication skills in English (additional European languages preferred).
Benefits
- Resideo provides comprehensive benefits, including life and health insurance, life assistance program, accidental death and dismemberment insurance, disability insurance, 401k Plan, vacation & holidays.
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