Hybrid Email Marketing Manager

Posted last month

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About the role

  • Develop, implement, and manage high-quality acquisition programs, campaigns, and activities across the business’s online platforms
  • Manage email marketing campaigns from beginning to end through plan development, targeting, setup, implementation, and reporting/analysis
  • Initiate and manage lead nurturing programs to accelerate prospect movement through the demand generation funnel
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Plan, execute, and measure experiments and conversion tests
  • Maintain a strong online company presence through digital channels
  • Analyze data and make smart recommendations to increase traffic, the number of quality leads, and conversion rates
  • Use benchmark data from internal and external sources and research and evaluate market behavior, trends and competitors to identify opportunities for improvement
  • Develop and measure key metrics around the business including user acquisition, conversion rates, and engagement rates
  • Ensure brand consistency
  • Design, develop, and maintain regular reporting on the performance of all digital marketing campaigns and assess against goals (ROI and KPIs)

Requirements

  • Bachelor’s in marketing, digital marketing, communications, business, or a relevant field.
  • Strong analytical skills and data-driven thinking
  • Ability to interact, communicate, and present ideas in a collaborative environment
  • Solid organizational, planning, and self-motivation skills
  • Excellent verbal and written communication skills
  • Ability to multitask and perform under tight deadlines
  • 3-5 years’ digital marketing and/or agency experience
  • Strong experience with marketing and sales CRMs (preferably Pardot and Salesforce)
  • Working knowledge of visualization tools (preferably Tableau) is a PLUS
  • Extensive experience with effective digital marketing copy
  • Demonstrable experience generating high-performing demand gen campaigns
  • Knowledge of demand gen best practices and benchmarking
  • Demonstrable experience of moving prospects through all stages of the marketing funnel

Benefits

  • Competitive compensation (contingent on experience)
  • Paid time off (based on sliding scale according to hire date and work hours), parental leave, bereavement, and 8 hours of volunteer time
  • A generous paid holiday schedule that includes the entire week of Christmas
  • Comprehensive benefits package (medical, vision, dental, life, disability and pet insurance)
  • 401(k) plan for retirement with 5% employer matching (eligibility after 90 days of employment)
  • Annual professional and career development opportunities available
  • Relaxed work environment that offers flexibility to work remotely 1 day per week
  • Social Committee that offers an inclusive environment to get to know coworkers in a fun way
  • Daily on-site group fitness classes

Job title

Email Marketing Manager

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

Bachelor's Degree

Tech skills

Location requirements

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