Web Content Manager leading content strategy and governance for corporate website in Montreal. Requires over 7 years of B2B web content experience and CMS expertise.
About the role
- Editor managing global content strategy and editorial plans for a financial services company. Collaborating with teams to create impactful content and driving brand experiences.
Responsibilities
- Provide strategic direction and tactical execution of a holistic, global content strategy and editorial plan.
- Work with Marketing leadership team and internal Editorial Board to develop content strategy and editorial plan that aligns with company and marketing objectives.
- Create a connection with our target market through powerful and meaningful content that people want to interact with, provides valuable insights, and encourages action.
- Partner with campaign leads and digital team to strategically integrate content into campaigns and initiatives, to provide deeper storytelling and build brand experiences.
- Act as both thought partner and editor, working with internal teams and writers to brainstorm new content ideas, develop strong storylines, produce compelling drafts and create publishing strategies.
- Manage all internal and external content resources, agencies, and freelancers from briefing through final production.
- Develop strong pool of "go to" writing resources.
- Leverage SEO, performance data, client feedback and market trends to improve content quality and outcomes.
- Collaborate cross-functionally with a diverse mix of teams, balancing the needs of key stakeholders with creative excellence and innovation.
- Create set of Key Performance Indicators to measure success of and engagement with content.
Requirements
- 10+ years of professional experience in finance business writing and editing, including digital publishing, preferably for a publication, media company, professional services firm, content agency, or in an editorial role at a brand.
- Bachelor's in Marketing, Business or Communications.
Benefits
- Comprehensive benefit offerings available at www.broadridgebenefits.com
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