Content Lead capturing and documenting HEIMPLANET's outdoor adventures through photography and videography. Collaborate with marketing to enhance brand storytelling.
About the role
- Web Content Manager leading content strategy and governance for corporate website in Montreal. Requires over 7 years of B2B web content experience and CMS expertise.
Responsibilities
- Own end-to-end web content strategy, with clear responsibility for how content supports business objectives, buyer journeys, conversion, and AI-driven discoverability
- Serve as the senior content authority for the corporate website, defining and enforcing standards for structure, governance, quality, and performance across international teams
- Collaborate with the digital organization to plan, prioritize and execute complex web initiatives, ensuring content strategy aligns with platform capabilities, technical constraints, and performance goals
- Design and maintain content structures (information architecture, taxonomies, templates, linking patterns) that support organic search (SEO), geographic optimization (GEO), keyword-driven discoverability (AEO), and practical interpretation by AI- and LLM-based platforms
- Evaluate the impact of editorial decisions on performance, including visibility in search results, AI-generated answers, engagement quality, and conversion outcomes
- Drive continuous optimization through rigorous analysis and experimentation
- Ensure the website consistently reflects our messaging, brand, and user experience standards, while evolving to adapt to changing user and platform behaviors
- Lead and mature web content workflows, improving how work is planned, reviewed, managed, and delivered across contributors and regions
- Manage and develop web content team members, raising expectations for technical proficiency, analytical thinking, and decision quality
- Develop scalable frameworks, guidelines, and training that enable teams to operate effectively within a complex enterprise ecosystem
Requirements
- More than 7 years' experience in B2B web content, content strategy, or digital content management within complex enterprise environments
- Hands-on, proven experience with enterprise CMS platforms (Bloomreach, Adobe Experience Manager, or comparable systems)
- Strong technical knowledge of modern web content ecosystems, including core SEO principles and emerging practices related to AI-driven discovery
- Demonstrated ability to analyze performance data and translate insights into clear strategic and editorial decisions
- Evidence of a strong professional viewpoint: you actively follow industry thinking, platform changes, and content evolution in an AI context, and can clearly articulate what matters and why
- Fluency in French and English, both spoken and written (this role requires interactions with our international colleagues and clients)
Benefits
- Competitive compensation package
- Training reimbursement program
- Work–life balance supported by a flexible work schedule
- Subsidized meals at our on-site Bistro (Les Cordons Bleus)
- Free unlimited coffee and fruit
- Free parking for all employees
- On-site fitness center with personal trainer, plus multiple health and wellness workshops
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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