Hybrid Web Content Manager

Posted 15 hours ago

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About the role

  • Web Content Manager leading content strategy and governance for corporate website in Montreal. Requires over 7 years of B2B web content experience and CMS expertise.

Responsibilities

  • Own end-to-end web content strategy, with clear responsibility for how content supports business objectives, buyer journeys, conversion, and AI-driven discoverability
  • Serve as the senior content authority for the corporate website, defining and enforcing standards for structure, governance, quality, and performance across international teams
  • Collaborate with the digital organization to plan, prioritize and execute complex web initiatives, ensuring content strategy aligns with platform capabilities, technical constraints, and performance goals
  • Design and maintain content structures (information architecture, taxonomies, templates, linking patterns) that support organic search (SEO), geographic optimization (GEO), keyword-driven discoverability (AEO), and practical interpretation by AI- and LLM-based platforms
  • Evaluate the impact of editorial decisions on performance, including visibility in search results, AI-generated answers, engagement quality, and conversion outcomes
  • Drive continuous optimization through rigorous analysis and experimentation
  • Ensure the website consistently reflects our messaging, brand, and user experience standards, while evolving to adapt to changing user and platform behaviors
  • Lead and mature web content workflows, improving how work is planned, reviewed, managed, and delivered across contributors and regions
  • Manage and develop web content team members, raising expectations for technical proficiency, analytical thinking, and decision quality
  • Develop scalable frameworks, guidelines, and training that enable teams to operate effectively within a complex enterprise ecosystem

Requirements

  • More than 7 years' experience in B2B web content, content strategy, or digital content management within complex enterprise environments
  • Hands-on, proven experience with enterprise CMS platforms (Bloomreach, Adobe Experience Manager, or comparable systems)
  • Strong technical knowledge of modern web content ecosystems, including core SEO principles and emerging practices related to AI-driven discovery
  • Demonstrated ability to analyze performance data and translate insights into clear strategic and editorial decisions
  • Evidence of a strong professional viewpoint: you actively follow industry thinking, platform changes, and content evolution in an AI context, and can clearly articulate what matters and why
  • Fluency in French and English, both spoken and written (this role requires interactions with our international colleagues and clients)

Benefits

  • Competitive compensation package
  • Training reimbursement program
  • Work–life balance supported by a flexible work schedule
  • Subsidized meals at our on-site Bistro (Les Cordons Bleus)
  • Free unlimited coffee and fruit
  • Free parking for all employees
  • On-site fitness center with personal trainer, plus multiple health and wellness workshops

Job title

Web Content Manager

Job type

Experience level

SeniorLead

Salary

Not specified

Degree requirement

Bachelor's Degree

Tech skills

Location requirements

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