Field Marketing Manager executing innovative marketing strategies for residential and commercial contractors. Positioned at USG Corporation to enhance contractor engagement and market awareness.
About the role
- Director for PECS Marketing & Branding Strategy at Johnson & Johnson. Leading strategy implementation and branding for patient support programs in healthcare innovation.
Responsibilities
- Lead the creation and execution of comprehensive J&J withMe branding strategies for PECS, aimed at enhancing brand awareness and engagement.
- Ensure consistent application across the PECS portfolio of TA PSPs and adherence to enterprise J&J withMe branding guidelines.
- Develop, maintain, and refine messaging frameworks to ensure consistency, clarity, and strategic alignment with patient needs and brand positioning.
- Oversee the continuous improvement, digitization, and distribution of approved message libraries, adapting responsively to evolving brand and PECS messaging strategies while upholding the highest standards of compliance.
- Collaborate with cross-functional teams to facilitate and optimize PECS Copy Approval Committee (CAC) and iMedical Review (iMR) platform initiatives & subject matter expertise, ensuring messaging is both compliant and impactful for targeted stakeholders.
- Serve as the subject matter expert and primary contact for the ongoing evolution of content and material review via CET.
- Manage the end-to-end CAC review process to support successful launches of new patient support programs, ensuring coordinated execution and consistency among all stakeholders.
Requirements
- A minimum of a Bachelor's degree is required.
- Postgraduate qualification, MBA, or other graduate degree or equivalent experience is strongly preferred.
- A minimum of 10 years of dynamic experience in the pharmaceutical industry is required.
- A minimum of 5 years demonstrated in pre-launch & launch activities, in-line marketing, market access, marketing support, or sales management/training experience implementing marketing strategy is required.
- An ability to manage multiple demands and priorities on time, lead teams, gain alignment and drive decision-making is required.
- Prior experience in multiple therapeutic areas (Oncology, Immunology, Neuroscience) is preferred.
- Experience navigating Medicare, Medicaid, Open Enrollment, Low Income Subsidy, Patient Assistance Programs/Goods At No Cost, Government Exclusion, and other patient support program considerations is strongly preferred.
- Demonstrated success in shaping patient support programs design, aligning Legal and Compliance requirements, and delivering clear messaging to Patient and HCP stakeholders is preferred.
- An ability to shape and collaborate with cross-functional teams to support business objectives.
- Exceptional strategic thinking and analytical skills, ability to master complexity and to integrate insights into strategies and actions.
- Strong executive, verbal, and written communication skills are required, along with demonstrated presentation skills.
Benefits
- medical
- dental
- vision
- life insurance
- short- and long-term disability
- business accident insurance
- group legal insurance
- consolidated retirement plan (pension)
- savings plan (401(k))
- vacation – 120 hours per calendar year
- sick time - 40 hours per calendar year
- holiday pay, including floating holidays – 13 days per calendar year
- work, personal and family time - up to 40 hours per calendar year
- parental leave – 480 hours within one year of the birth/adoption/foster care of a child
- condolence leave – 30 days for an immediate family member: 5 days for an extended family member
- caregiver leave – 10 days
- volunteer leave – 4 days
- military spouse time-off – 80 hours
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