SVP responsible for community engagement, enhancing subscriber value in Grocery and Foodservice sectors at GS1 Canada. Leading teams for standards adoption and strategic growth initiatives.
About the role
- Director of Social & Community Marketing at Uphold creating social strategies for financial services. Collaborating across teams to support brand growth and product launches.
Responsibilities
- Develop and implement Uphold’s social and community marketing strategy
- Coordinate initiatives in support of the overall Uphold brand and key launches
- Work cross-functionally with product, design, engineering, brand, communications, customer support, etc. to launch and measure efforts
- Track marketing program performance and improve through continuous testing
- Keep a pulse on competitors, helping our teams stay up to speed on the latest industry trends
- Be responsible for building and managing a global team
Requirements
- 8+ years of experience in marketing with a focus on social, community and ideally, Web3 initiatives
- Experience crafting & implementing consumer and key-influencer messaging and outreach strategies and campaigns
- Demonstrated track record of reaching key communities and engaging with them
- Experience successfully launching products within a tech context
- Strong preference for crypto, fintech, blockchain or financial services
- Outstanding solid understanding of social platforms
- Powerful storyteller: written, verbal, and visual
- Demonstrated ability to collaborate effectively across multiple, cross-functional teams
- Self-starter and ability to build programs from scratch
- Experience leading successful teams
Benefits
- An amazing work environment
- Growth and career opportunities
- Open and transparent culture
- Interesting events that keep you connected with the team
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