MI
MindexDirector of Marketing
Director of Marketing at Mindex developing data - driven strategies and executing multi - channel campaigns to accelerate growth. Leading marketing resources, optimizing brand presence, and driving measurable results.
About the role
- Lead and scale global marketing operations function across: Marketing Automation, Marketing Technology, Lead Management and In-Product Marketing Operations
- Drive the execution of scalable, data-driven marketing strategies
- Ensure seamless MarTech integration
- Deliver personalized user experiences across the customer lifecycle
- Drive operational excellence across Marketo and Salesforce
- Manage the end-to-end lead lifecycle including scoring and nurturing
- Lead the global technical strategy for in-product user communications
- Evolve our Revenue Contribution Model
- Enable omnichannel campaigns
- Build the infrastructure for scalable, data-driven marketing
Requirements
- 10+ years in Marketing Operations or Revenue Operations roles, with at least 3 years in a people leadership capacity
- Bachelor’s degree in Marketing, Business, Information Systems, or related field
- Hands-on experience managing global marketing automation instances, ABM technology and CRM integrations (experience in Marketo, DemandBase and Salesforce CRM a plus)
- Experience with in-product marketing tools and engagement strategies
- Experience supporting enterprise B2B Account Based Marketing in a SaaS or technology environment is a plus
- Prior involvement in large-scale CRM or MarTech migrations highly desirable
- Experience working across time zones and managing remote teams is a plus
- Proven leadership managing global marketing operations teams and strategic programs
- Strong background and proven track record in SaaS and / or Product-led-growth (PLG) businesses
- Strong understanding of lead lifecycle management, attribution modeling, and marketing performance metrics
- Ability to navigate technical conversations and collaborate with engineering, product, and analytics teams
- Exceptional communication, project management, and organizational skills
- Experience building scalable processes and documentation across global organizations
- Analytical mindset with ability to translate data into actionable insights
Benefits
- Onsite Onboarding in our HQ office for an optimal start
- Great compensation and benefits packages including company achievement bonus and stock-based options
- Regular salary reviews
- Regular Team events and company-wide celebrations
- Open door policy
- frequent all Hands and Leadership Lunches
- Hybrid and Flexible work time
- Work From Abroad Program allowing up to 40 days of work outside your contracting country
- We celebrate diversity as one of core values, join and drive one of the c-a-r-e initiatives together with us!
Job title
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