PU
PurpleVP of Consumer Growth
Vice President of Consumer Growth overseeing relationships and strategies for Purple's consumer base via the Purple ConneX app. Collaborating with leadership to accelerate business growth and customer engagement.
About the role
- Own all aspects of performance marketing: develop strategies and plans to drive near-term new customer acquisition and build a foundation for healthy growth into the next decade.
- Identify and drive new game-changing marketing opportunities to further scale the business and improve efficiencies.
- Develop new and comprehensive approaches to measure the effectiveness of all marketing initiatives, in partnership with Minted’s Analytics team.
- Manage and drive continuous improvement of day-to-day performance management and reporting.
- Lead a team and manage multiple agency relationships; hire, manage, and develop best-in-class marketers.
- Create broad visibility into marketing learnings and impact; develop organization-wide understanding of and enthusiasm for the strategic impact your team delivers to the business.
- Work cross-functionally with category general managers, product, engineering, creative, and analytics to unlock new growth opportunities.
Requirements
- 10+ years of world-class expertise in performance marketing (including search, display, paid social, and affiliate) and media planning.
- An understanding of the TV & streaming media landscape.
- Deep understanding of the search landscape (SEM, SEO, GEO).
- Experience with running other acquisition channels like Affiliates, Programmatic Display, Paid social, etc.
- An extremely high analytical capability complemented by a strong brand sensibility.
- Strong track record of building, managing, and mentoring high-performance teams.
- You have a high bar for talent and will continuously raise the bar at Minted.
- Bachelor’s degree required, MBA preferred
Benefits
- Medical, Dental, and Vision Benefits
- Employer Funded Health Savings Account
- 10 Paid Holidays
- Paid Time Off and Sick Leave
- Paid Parental Leave
- Monthly Gym/Wellness Reimbursement
- 401(k) retirement savings plan
- Employer Funded Commuter Benefits
- Employee Discount
- Friends and Family Discount
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