Online Marketing Specialist driving digital marketing initiatives at DATAGROUP. Focusing on campaign development, performance marketing, and collaboration with sales and design teams.
About the role
- Director of Digital Marketing leading digital growth and demand generation for LoadUp's brands. Responsible for strategy, team management, and measurable business results.
Responsibilities
- Lead LoadUp’s digital marketing strategy and manage budgets to achieve growth and profitability goals.
- Build and optimize demand generation programs across both B2C and B2B audiences.
- Manage and mentor a high-performing marketing team, fostering accountability, innovation, and professional growth.
- Stay ahead of digital, AI, and consumer trends to keep LoadUp at the forefront of marketing innovation.
- Own website strategy in partnership with web development and brand teams, making it our most powerful sales and brand platform.
- Drive site optimization to improve conversions, elevate customer experience, and strengthen brand consistency.
- Oversee SEO, media, content, and social to ensure all channels work together to deliver measurable results.
- Partner with Sales, Operations, and Product teams to align digital strategy with the full customer journey.
- Define KPIs and hold the team accountable for delivering results.
- Foster a culture of testing, optimization, and continuous improvement.
Requirements
- 10+ years of digital marketing experience with a strong balance of strategic leadership and hands-on execution.
- Proven track record of leading teams, managing budgets, and delivering measurable business growth.
- Success driving demand and conversions across both B2C and B2B markets.
- Deep expertise in SEO, website strategy, paid media, social, and content marketing.
- Strong project management skills, with experience working in Agile environments.
- Comfortable collaborating with web development and design teams to optimize websites for brand consistency, user experience, and conversion.
- Skilled at managing and partnering with external agencies to deliver results.
- Familiarity with WordPress, HTML, CSS, and digital design tools.
- Advanced analytical ability with expertise in Google Analytics, SEMrush, Ahrefs, and related platforms.
- A collaborative leader who inspires teams, influences cross-functional partners, and isn’t afraid to roll up their sleeves when needed.
Benefits
- Competitive Compensation - Earn a competitive salary that rewards results and team impact.
- Comprehensive Health & Wellness Benefits – Medical, Dental, Vision, and Life Insurance coverage to support your well-being, on and off the job.
- Flexible Spending & Savings Options – Tailor your healthcare planning with FSA or HSA accounts, putting control and flexibility in your hands.
- Generous Paid Time Off – Take the time you need to rest, recharge, or explore life outside of work.
- 401(k) with 5% Company Match – Plan for the long-term, including a generous company contribution.
- Employee Recognition Program – Get rewarded and celebrated for your contributions.
- Monthly Lifestyle Stipends – Support for the essentials, or the extras, designed to enhance your everyday experience.
- Referral Rewards Program – Help us build a high-performing team and get rewarded for referring great talent.
- Growth with Purpose – We’re a scaling company where career paths evolve. You’ll have the opportunity to grow alongside the business and shape its future.
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