About the role

Director of Digital Marketing leading digital growth and demand generation for LoadUp's brands. Responsible for strategy, team management, and measurable business results.

Responsibilities

Lead LoadUp’s digital marketing strategy and manage budgets to achieve growth and profitability goals.
Build and optimize demand generation programs across both B2C and B2B audiences.
Manage and mentor a high-performing marketing team, fostering accountability, innovation, and professional growth.
Stay ahead of digital, AI, and consumer trends to keep LoadUp at the forefront of marketing innovation.
Own website strategy in partnership with web development and brand teams, making it our most powerful sales and brand platform.
Drive site optimization to improve conversions, elevate customer experience, and strengthen brand consistency.
Oversee SEO, media, content, and social to ensure all channels work together to deliver measurable results.
Partner with Sales, Operations, and Product teams to align digital strategy with the full customer journey.
Define KPIs and hold the team accountable for delivering results.
Foster a culture of testing, optimization, and continuous improvement.

10+ years of digital marketing experience with a strong balance of strategic leadership and hands-on execution.
Proven track record of leading teams, managing budgets, and delivering measurable business growth.
Success driving demand and conversions across both B2C and B2B markets.
Deep expertise in SEO, website strategy, paid media, social, and content marketing.
Strong project management skills, with experience working in Agile environments.
Comfortable collaborating with web development and design teams to optimize websites for brand consistency, user experience, and conversion.
Skilled at managing and partnering with external agencies to deliver results.
Familiarity with WordPress, HTML, CSS, and digital design tools.
Advanced analytical ability with expertise in Google Analytics, SEMrush, Ahrefs, and related platforms.
A collaborative leader who inspires teams, influences cross-functional partners, and isn’t afraid to roll up their sleeves when needed.

Competitive Compensation - Earn a competitive salary that rewards results and team impact.
Comprehensive Health & Wellness Benefits – Medical, Dental, Vision, and Life Insurance coverage to support your well-being, on and off the job.
Flexible Spending & Savings Options – Tailor your healthcare planning with FSA or HSA accounts, putting control and flexibility in your hands.
Generous Paid Time Off – Take the time you need to rest, recharge, or explore life outside of work.
401(k) with 5% Company Match – Plan for the long-term, including a generous company contribution.
Employee Recognition Program – Get rewarded and celebrated for your contributions.
Monthly Lifestyle Stipends – Support for the essentials, or the extras, designed to enhance your everyday experience.
Referral Rewards Program – Help us build a high-performing team and get rewarded for referring great talent.
Growth with Purpose – We’re a scaling company where career paths evolve. You’ll have the opportunity to grow alongside the business and shape its future.