CM
Marketing Manager overseeing plant marketing activities at CMC Steel in Tampa, FL. Leading marketing personnel and developing new business while ensuring adherence to company principles.
About the role
- Develop and deliver channel partner enablement toolkits, including demo kits, competitive analysis, channel buyer personas, and use-case presentations
- Formalize and evolve channel programs to ignite and enable IT-focused DMRs, SIs/MSPs and VARs
- Create and maintain sales playbooks, implementation guides, post-sale support guides, and market opportunity/business case tools for channel partners.
- Lead the development of sales enablement resources such as playbooks, competitive SWOT analyses, customer journey maps, and ICP (Ideal Customer Profile) documentation
- Deliver enablement for both internal and external channel audiences, including field technicians, channel partners, and sales teams
- Support the rollout of enhanced support packages (24/7 support, advanced replacement, extended warranty, Shure Cloud access) and ensure partners are trained on these offerings
- Implement systems for logging customer/partner interactions, capturing data for AI/knowledgebase development, and driving data-driven feedback loops
- Champion the adoption of next-gen sales models (e.g., Customer Success Managers for post-sale engagement, digital marketing motions, webinars, utilization reporting) to drive full deployments, renewals, and new use cases
- Develop and execute global strategies to empower and support the success of Strategic Alliances, Market Development, and Regional Channel Marketing teams
- Align internal and partner incentives to accelerate channel growth and market penetration
- Ensure consistency, scalability and efficiency of programs across regions, adapting to local market needs and opportunities
- Maintain direct relationships with key channel stakeholders to ensure strategic alignment of messaging and campaign execution
- Work closely with the Associate Director of Collaboration Solutions Marketing to ensure that end-customer messaging and campaigns are aligned with partner co-marketing initiatives
- Coordinate with leads for both brand and demand-gen on campaign execution, toolkit delivery, and media planning to support joint launches and maximize impact through the IT channel
- Share market insights and partner feedback to inform product positioning and campaign strategy
- Focus on data-driven decision-making and benchmarking against industry best practice.
- Prioritize customer-centric enablement, ensuring partners and sales teams have the tools and training needed to succeed
- Foster strong relationships with partners and internal stakeholders to drive transformation and incremental growth.
- Leverage digital marketing, webinars, and targeted communications to reach diverse IT channel audiences and drive engagement
Requirements
- Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
- Minimum 12 years of experience in B2B marketing, with at least 5 years in a leadership role focused on channel marketing.
- Proven track record of developing and executing global partner marketing strategies in IT or enterprise collaboration markets.
- Experience working with or within two-tier distribution models and global alliance ecosystems (e.g., Microsoft, Zoom, Google).
- Familiarity with AV/IT convergence and collaboration technologies (e.g., Teams Rooms, Zoom Rooms, Google Meet).
- Demonstrated success in cross-functional leadership across sales, product, and regional marketing teams.
- Ability to translate business objectives into scalable marketing programs aligned with partner GTM models.
- Expertise in building co-marketing assets, sales play content, and enablement frameworks for distributors, resellers, and alliance partners.
- Strong command of integrated campaign development, field activation, and digital marketing tactics.
- Proficient in using dashboards and analytics tools to measure partner engagement, campaign ROI, and content performance.
- Excellent written and verbal communication skills, with the ability to influence stakeholders across functions and geographies.
- Skilled in managing multiple concurrent initiatives with global scope and tight deadlines.
- Comfortable working with CRM, PRM, and marketing automation platforms (e.g., Salesforce and similar).
Benefits
- comprehensive healthcare
- mental health and retirement savings plans
- generous paid time off programs
- employee discounts
- professional development opportunities
- work-life balance initiatives
- employee recognition programs
- volunteering/community involvement opportunities
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